Technical Lead

Publicis Media; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Publicis Communications Australia is looking for a Technical Lead to drive the design and delivery of Braze-based customer engagement solutions for a high-profile client in Sydney. You will translate creative concepts into scalable data-driven implementations, mentor cross-functional teams, and collaborate with stakeholders across the agency to ensure high performance and secure data practices.

The role emphasizes technical leadership, prototyping, and ongoing optimization of Braze, data tools

Qualifications

• 7+ years of experience in Martech, marketing automation or customer engagement roles.
• Background in prototyping and light coding.
• Strong basics in HTML, CSS, JS and scripting languages like Liquid or ActionScript.
• 2+ years of experience articulating solution designs with Martech platforms.
• Proven track record of successful solution design work.
• Experience with complex data environments and streaming data.
• Experience leading technical delivery teams.

Responsibilities

• Lead the technical design and delivery of Braze-based customer engagement solutions.
• Translate creative ideas into technical and data requirements for Braze and related platforms.
• Mentor and develop technical delivery teams, both locally and offshore.
• Collaborate with client, account, creative, strategy and analytics teams across the project lifecycle.
• Ensure solutions comply with client data security and internal standards.
• Establish and maintain standards for documentation and knowledge sharing.

Skills

Braze platform

Salesforce

Adobe

mParticle

HTML/CSS/JS

Prototyping

Martech

Tools

Segment

Tealium

mParticle

Job description

Job Type: Permanent position | Full time position

Job Description

Trading under Publicis Communications Australia Role: Technical Lead Location: Sydney Who we are Consumer habits are anything but linear, and attention must be earned. At Digitas, we understand that, to break through, brands must be surprising, entertaining and authentic.

Driven by imagination and fueled by deep cultural, consumer and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films. We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. Digitas – The Networked Experience Agency The role: The purpose of this role is to lead the technical design and delivery of impactful customer engagement solutions using the Braze platform, focused on a single, high-profile client with room to grow across the agency.

As the Technical Lead, you will translate creative ideas into actionable Braze and data solutions, ensuring seamless execution. You will collaborate with stakeholders, develop prototypes, mentor technical teams, and maintain high standards for performance, documentation, and innovation. This role focuses on 2 core areas:

1. Technical leadership and solution design 2. Stakeholder collaboration and team development Day to day you’ll get:

• Work cross-functionally with the client and our account, creative, strategy and analytics teams to translate creative ideas into technical and data requirements for the Braze platform.

Your vision will ensure client success from idea to implementation.

• Scope/build rapid prototypes which help us to respond to client briefs and assess technical viability.
• Be the main point of contact when it comes to data requirements for Braze.

Liaise with internal and external teams to ensure that we are leveraging client data securely, effectively and efficiently. Ensure that all solutions are endorsed and supported by our client’s global and local technology teams and that all established standards are adhered to.

• Be the absolute subject matter expert for our internal team and clients when it comes to the Braze platform
• Advise and mentor a local/offshore technical delivery team, fostering growth, capability and process.
• Work with the Digitas tech team to troubleshoot, test, and optimize solutions to achieve maximum performance with minimal errors.

Ensure continuity for the account by establishing and maintaining standards across the tech team for documentation and knowledge exchange. Skills:

• Expert level on-tool skills with one of the major customer engagement platforms (Salesforce, Adobe, Braze)
• Candidates with Braze experience are preferred.
• Salesforce, Braze or other certifications are a plus but not required
• Ability to quickly learn new systems and processes.
• Strong working knowledge of modern marketing data tools and integration patterns with an emphasis on how to solution data for targeting, personalisation and reporting
• Working knowledge of CDPs such as Segment, Tealium and mParticle.

mParticle experience is a huge plus

• Analytical thinking, asking the right questions and challenging for better outcomes
• Strategic thinker, pushing the boundaries and always challenging us to think bigger or differently
• Excellent collaboration, written and verbal communication skills

The person we are looking for has:

• 7+ years of experience working on the technical side of Martech, marketing automation or customer engagement roles
• Background in prototyping and light coding.

Minimally you should be strong in basic web languages (HTML, CSS, JS) and scripting languages such as Liquid or ActionScript.

• 2+ years of experience articulating solution designs with Martech platforms
• Proven track record of successful solution design work
• Experience working with complex data environments which depend on streaming data
• Experience managing and mentoring technical delivery teams
• Bonus points for prior agency/consultancy experience, as well as working with/leading off-shore delivery teams

Inclusion. Equity. More than just words, these are part of our DNA.

At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.

Salary: Over threshold #LI-DNI