Senior Strategist

Publicis Groupe ANZ; Australia; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Wholeself program

Flexibility program

Marcel access

Learning platform

Career conversations

Diversity committees

Leave benefits

Work Your World

Parental leave

Wellbeing platform

Job summary

Publicis Groupe ANZ in Australia seeks a Senior Strategist to shape strategic thinking across brand, digital, content and campaign initiatives.

You will turn customer insights, market intelligence and cultural trends into actionable strategies, working closely with clients and cross-functional teams to deliver measurable growth and robust briefs.

Qualifications

• 8+ years of experience in strategic planning, marketing, communications or a related agency environment.
• Experience developing strategy for major clients and complex business challenges.
• Strong knowledge of CRM, content strategy, social strategy and customer value proposition development.
• Excellent communication, storytelling and presentation skills.
• Strong commercial acumen with the ability to connect strategy with measurable business outcomes.
• Experience mentoring team members and working across multiple disciplines.
• A naturally curious thinker with a passion for understanding people, markets and culture

Responsibilities

• Develop strategic recommendations across brand, communications, customer and campaign initiatives.
• Use customer insight, market intelligence and data to identify opportunities for growth.
• Build strong relationships with clients and act as a trusted strategic advisor.
• Lead strategic thinking in new business pitches and growth opportunities.
• Create clear, inspiring creative briefs and strategic frameworks.
• Collaborate with media, creative and production teams to bring strategic recommendations to life.
• Identify emerging consumer trends, technologies and behaviours to inform future-focused thinking.
• Support and mentor junior team members while contributing to the broader growth of the strategy function.

Skills

CRM

Content strategy

Social strategy

Customer value proposition

Storytelling

Presentation skills

Job description

Company description

Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.

Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.

We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.

Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas — The Networked Experience Agency.

Overview

#LI-

We're looking for a Senior Strategist to join our Strategy team and help shape strategic thinking across brand, digital, content and campaign initiatives.

This role is ideal for a commercially minded strategist who can turn customer insights, market intelligence and cultural trends into clear, actionable strategies that drive business results. Working closely with clients, business leads and cross-functional teams, you'll play a key role in developing strategic solutions that solve complex challenges and create meaningful growth opportunities. You'll also contribute to new business initiatives and help strengthen the agency's strategic capability.

Responsibilities

• Develop strategic recommendations across brand, communications, customer and campaign initiatives.
• Use customer insight, market intelligence and data to identify opportunities for growth.
• Build strong relationships with clients and act as a trusted strategic advisor.
• Lead strategic thinking in new business pitches and growth opportunities.
• Create clear, inspiring creative briefs and strategic frameworks.
• Collaborate with media, creative and production teams to bring strategic recommendations to life.
• Identify emerging consumer trends, technologies and behaviours to inform future-focused thinking.
• Support and mentor junior team members while contributing to the broader growth of the strategy function.

Qualifications

• 8+ years' experience in strategic planning, marketing, communications or a related agency environment.
• Experience developing strategy for major clients and complex business challenges.
• Strong knowledge of CRM, content strategy, social strategy and customer value proposition development.
• Excellent communication, storytelling and presentation skills.
• Strong commercial acumen with the ability to connect strategy with measurable business outcomes.
• Experience mentoring team members and working across multiple disciplines.
• A naturally curious thinker with a passion for understanding people, markets and culture

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.