Sydney Lead Development Rep: Pipeline Builder & Research

The Data Foundry; Melbourne; On-site; AUD 65,000 - 90,000; Full time

Job summary

The Data Foundry is seeking a customer‑focused Lead Development Representative to fuel our Sydney sales pipeline. You will qualify inbound and outbound leads, conduct discovery conversations, and book meetings for Account Executives, helping to move prospects through the funnel.

You’ll research target accounts, execute outbound campaigns, and nurture early‑stage opportunities while maintaining precise activity tracking and collaborating with AEs to improve lead quality.

Qualifications

• 1–3 years’ experience in an SDR/LDR/BDR/ISR role.
• Confident communicator—written and verbal.
• Comfortable with cold outreach and follow up.
• Ability to identify current challenges and customer pain.
• Resilient and consistent with activity targets.
• Good research and account discovery skills.
• Experience using a CRM system (WorkFlowMax or similar).
• Understanding of lead qualification process and sales funnel stages.

Responsibilities

• Qualify inbound and outbound leads
• Run discovery conversations via phone, email, and LinkedIn
• Book qualified meetings for Account Executives
• Research target accounts and decision‑makers
• Execute outbound prospecting campaigns
• Nurture early‑stage prospects until sales‑ready
• Maintain accurate activity tracking
• Work closely with AEs on campaigns and lead quality
• Contribute directly to pipeline growth

Skills

Lead qualification

Cold outreach

Research

CRM experience

Pipeline growth

Tools

CRM: WorkFlowMax

Job description

Lead Development Representative - SYDNEY

• Full-time

AtThe Data Foundry, we help organisations unlock value from data, analytics, and AI. As we grow,we’relooking for acustomer-focusedLead Development Representativeto help fuel our sales pipeline and open doors with the right prospects.

Ifyou’reearly in your sales career and enjoy research, outreach, and turning conversations into qualified opportunities,thenthis role is for you. You must be based inSydneyandpossesseitherAustralianCitizenship orPermanent Residency.

We are a customer-obsessed,boutique, data consultancy that designs,buildsandimplementscustomer-centric, data-drivenproducts andsolutions,thathelpsolve challenging business problems acrossa wide range ofprivate- and public-sectororganisations. We are deliberately narrow in ourdata-relatedfocusareas,but we go deep in each of them, to the point where, if it starts with the word “data”,weprobably doit.

We build on AWS,Microsoft,Snowflake, Databricks, DBT,Fivetran, Power BI, Tableau, Apache,Gitand a range of modern dataplatform technologies,using the latesttools,patterns,practices,and reference architectures. We have teamslocatedin Melbourne and Sydney and continue to enjoy solid growth by consistently winning repeat projects withold and newcustomerswhotreat us as a trusted extension of theirinhousedata,analytics,andmachine learningteams.

WhatYou’llDo

• Qualify inbound and outbound leads
• Run discovery conversations via phone, email, and LinkedIn
• Book qualified meetings for Account Executives
• Research target accounts and decision-makers
• Execute outbound prospecting campaigns
• Nurture early-stage prospects until sales-ready
• Maintainaccurateactivity tracking
• Work closely with AEs on campaigns and lead quality
• Contribute directly to pipeline growth

WhatWe’reLooking For

• 1–3 years’ experience inaSalesDevelopmentRepresentative (SDR),Lead Development Representative (LDR),Business Development Representative (BDR), orInsideSalesRepresentative (ISR)role
• Confident communicator — written and verbal
• Comfortable with cold outreach and follow up
• Ability toidentifycurrent challenges and customer pain
• Resilient and consistent with activity targets
• Good research and account discovery skills
• Experience usingCustomer Relationship Management (CRM)system(WorkFlowMaxor similar)
• Understanding of lead qualificationprocessand sales funnelstages
• We are trulycustomer-centric: everything we do starts with a customer and works backwards from there
• We’repassionate aboutthetechnicalcommunitywe are a partof andbelieveingiving something backtotheopen source,AWS, Snowflake, Databricks and otherdata-relatedcommunities that we draw so heavily from
• We care aboutclimate changeanddon’ttrust governments to deal with it in a practical ortimelymanner: instead, we believe that if we do our part in reducing our own carbon footprint and others follow suit then, inunison, we can all make a difference
• We support and contribute to a differentcauseeachquarter, based on employee nominations, where a modest donation can have a disproportionate impact on the outcomesitdelivers
• We’recommitted to developing yourcareerby way of acustomised,Growth andDevelopmentplan
• We believe indiversity ofthoughtandwe’recommitted to ensuring all our staff feel welcome,included,and respected every day they work forThe Data Foundry

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