Lead Development Representative - SYDNEY

The Data Foundry; City of Melbourne; On-site; AUD 65,000 - 90,000; Full time

Job summary

The Data Foundry is seeking a customer‑focused Lead Development Representative to fuel our Sydney sales pipeline. You will qualify inbound and outbound leads, conduct discovery conversations, and book meetings for Account Executives, helping to move prospects through the funnel.

You’ll research target accounts, execute outbound campaigns, and nurture early‑stage opportunities while maintaining precise activity tracking and collaborating with AEs to improve lead quality.

Qualifications

• 1–3 years’ experience in an SDR/LDR/BDR/ISR role.
• Confident communicator—written and verbal.
• Comfortable with cold outreach and follow up.
• Ability to identify current challenges and customer pain.
• Resilient and consistent with activity targets.
• Good research and account discovery skills.
• Experience using a CRM system (WorkFlowMax or similar).
• Understanding of lead qualification process and sales funnel stages.

Responsibilities

• Qualify inbound and outbound leads
• Run discovery conversations via phone, email, and LinkedIn
• Book qualified meetings for Account Executives
• Research target accounts and decision‑makers
• Execute outbound prospecting campaigns
• Nurture early‑stage prospects until sales‑ready
• Maintain accurate activity tracking
• Work closely with AEs on campaigns and lead quality
• Contribute directly to pipeline growth

Skills

Lead qualification

Cold outreach

Research

CRM experience

Pipeline growth

Tools

CRM: WorkFlowMax

Job description

Lead Development Representative - SYDNEY

AtThe Data Foundry, we help organisations unlock value from data, analytics, and AI. As we grow,we’relooking for a customer-focused Lead Development Representative to help fuel our sales pipeline and open doors with the right prospects.

Ifyou’reearly in your sales career and enjoy research, outreach, and turning conversations into qualified opportunities,thenthis role is for you. You must be based in Sydney and possesseither AustralianCitizenship or Permanent Residency.

We are a customer-obsessed, boutique, data consultancy that designs, builds and implements customer‑centric, data‑driven products and solutions, that helps solve challenging business problems across a wide range of private- and public‑sector organisations. We are deliberately narrow in our data‑related focus areas, but we go deep in each of them, to the point where, if it starts with the word “data”, we probably do it.

We build on AWS, Microsoft, Snowflake, Databricks, DBT, Fivetran, Power BI, Tableau, Apache, Git and a range of modern data platform technologies, using the latest tools, patterns, practices, and reference architectures. We have teams located in Melbourne and Sydney and continue to enjoy solid growth by consistently winning repeat projects with old and new customers who treat us as a trusted extension of their in‑house data, analytics, and machine learning teams.

What You’ll Do

• Qualify inbound and outbound leads
• Run discovery conversations via phone, email, and LinkedIn
• Book qualified meetings for Account Executives
• Research target accounts and decision‑makers
• Execute outbound prospecting campaigns
• Nurture early‑stage prospects until sales‑ready
• Maintain accurate activity tracking
• Work closely with AEs on campaigns and lead quality
• Contribute directly to pipeline growth

What We’re Looking For

• 1–3 years’ experience in a Sales Development Representative (SDR), Lead Development Representative (LDR), Business Development Representative (BDR), or Inside Sales Representative (ISR) role
• Confident communicator — written and verbal
• Comfortable with cold outreach and follow up
• Ability to identify current challenges and customer pain
• Resilient and consistent with activity targets
• Good research and account discovery skills
• Experience using Customer Relationship Management (CRM) system (WorkFlowMax or similar)
• Understanding of lead qualification process and sales funnel stages

Additional Attributes

• We are truly customer‑centric: everything we do starts with a customer and works backwards from there
• We’re passionate about the technical community we are a part of and believe in giving something back to the open source, AWS, Snowflake, Databricks and other data‑related communities that we draw so heavily from
• We care about climate change and don’t trust governments to deal with it in a practical or timely manner; instead, we believe that if we do our part in reducing our own carbon footprint and others follow suit then, in unison, we can all make a difference
• We support and contribute to a different cause each quarter, based on employee nominations, where a modest donation can have a disproportionate impact on the outcomes it delivers
• We’re committed to developing your career by way of a customised, growth and development plan
• We believe in diversity of thought and we’re committed to ensuring all our staff feel welcome, included, and respected every day they work for The Data Foundry