Subscription Engagement & Retention Growth Manager

News Corp; Sydney; Hybrid; AUD 120,000 - 165,000; Full time

Benefits offered by this job

Exclusively ours

Perks & discounts

Health & wellbeing

Time off

Financial wellbeing

Helping you grow

Giving back

Workplace Inclusion and facilities

Job summary

News Corp Australia is seeking a Marketing Manager for Engagement and Retention to lead subscriber engagement and retention across mastheads, driving app usage and digital product adoption within the Subscriptions Growth division in NCA.

The role focuses on building an engagement engine, reducing churn and maximising customer lifetime value, with a strong emphasis on data-driven campaigns and cross-functional collaboration across marketing, editorial, technology, and operations.

Qualifications

• Proven experience driving engagement, retention and subscription growth.
• Strong analytical and data-driven problem solving to improve lifecycle metrics.
• Ability to translate insights into actionable campaigns and GTM launches.

Responsibilities

• Support and execute the long-term subscription retention vision and onboarding initiatives.
• Design and run experimentation roadmaps with A/B testing to optimise the cancellation journey.
• Create automated, multi-channel retention communications to reduce churn.
• Collaborate with marketing, editorial, tech, operations and content teams on GTM strategies.

Skills

Engagement marketing

Retention strategy

Data-driven marketing

A/B testing

Cross-functional collaboration

Tools

Miro

Salesforce

Adobe Analytics

SQL

Job description

News Corp Australia is seeking a Marketing Manager for Engagement and Retention to lead subscriber engagement and retention across mastheads, driving app usage and digital product adoption within the Subscriptions Growth division in NCA.

The role focuses on building an engagement engine, reducing churn and maximising customer lifetime value, with a strong emphasis on data-driven campaigns and cross-functional collaboration across marketing, editorial, technology, and operations.