Lifecycle Marketing Lead: Subscriptions & Retention

Forbes Australia; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Forbes Australia is seeking a hands-on Lifecycle Marketing Lead to turn audience growth into stronger subscription, retention and membership outcomes. This senior role blends CRM, lifecycle and retention leadership with end-to-end ownership across onboarding, activation and win-back strategies.

You’ll work closely with editorial, product, data and commercial teams to shape the lifecycle. Expect to build scalable processes, lead testing, and drive incremental improvements for a premium brand.

Qualifications

• 5+ years’ experience in CRM, lifecycle, retention, subscription or customer marketing.

Responsibilities

• Build lifecycle roadmap across registration, onboarding, conversion, engagement, retention, renewal and reactivation.
• Personally build or improve high-value journeys (welcome, onboarding, renewal, win-back).
• Define segmentation, frequency, consent, preference and suppression rules.
• Build the systems around lifecycle marketing – briefs, SOPs, templates, QA controls and reporting.
• Own testing and measurement with focus on incremental conversion and retention.
• Coordinate with offshore marketing support to scale repeatable execution.
• Work closely with editorial, product, data, subscriptions, customer service and commercial teams.
• Use audience and subscriber behaviour to support broader membership growth.

Skills

Lifecycle marketing

CRM management

Retention marketing

Subscription marketing

Cohort analysis

Tools

Braze

Salesforce Marketing Cloud

Iterable

HubSpot

Klaviyo

MoEngage

Job description

Forbes Australia is seeking a hands-on Lifecycle Marketing Lead to turn audience growth into stronger subscription, retention and membership outcomes. This senior role blends CRM, lifecycle and retention leadership with end-to-end ownership across onboarding, activation and win-back strategies.

You’ll work closely with editorial, product, data and commercial teams to shape the lifecycle. Expect to build scalable processes, lead testing, and drive incremental improvements for a premium brand.