Studio Manager – Pilates & Personal Training Studio

XLAB Pilates & PT Studio; Sydney; On-site; AUD 60,000 - 90,000; Full time

Job summary

XLAB Pilates & PT Studio in Sydney, NSW, seeks a proactive Studio Manager to oversee the client journey from enquiry to membership, grow Pilates and PT services, and ensure smooth studio operations.

You will work with owners and instructors to identify opportunities, implement systems, and continually improve the member experience, focusing on acquisition, retention, and community engagement.

Qualifications

• Genuinely motivated by business growth and achieving results.
• Excellent communication and people skills.
• Confident speaking with prospective clients and converting leads.
• Understands the importance of client retention and relationship building.
• Highly organised and able to create effective systems and processes.
• Comfortable working with targets, KPIs and performance metrics.
• Able to identify problems and develop practical solutions.
• Strong initiative and ability to work independently.
• Enjoys being part of the health, fitness and wellness industry.
• Comfortable managing and coordinating a small team.

Responsibilities

• Manage and convert incoming leads into intro offers, memberships, Pilates classes and personal training
• Proactively follow up new enquiries and prospective clients
• Follow up clients after intro offers and encourage conversion into ongoing memberships
• Build strong relationships with members and create a welcoming studio community
• Monitor client attendance and proactively contact members who have disengaged or stopped attending
• Develop strategies to improve client retention and membership growth
• Identify opportunities to grow our personal training and private Pilates offering
• Help optimise the class timetable based on client demand and studio performance
• Develop and improve studio systems and processes to better meet client needs
• Manage client feedback and identify opportunities to improve the member experience

Skills

Communication

People skills

Lead conversion

Retention strategy

Team coordination

Organised systems

KPI focus

Job description

Studio Manager – Pilates & Personal Training Studio

As Studio Manager, you will be responsible for overseeing the client journey from the moment someone first enquires through to becoming a long-term member. A major focus of the role will be driving new client acquisition, improving retention, growing Pilates and PT services, and ensuring the studio operates smoothly and consistently. You will work closely with the owners and instructors to identify opportunities, implement systems and continually improve the experience we provide our members.

Key responsibilities

• Manage and convert incoming leads into intro offers, memberships, Pilates classes and personal training
• Proactively follow up new enquiries and prospective clients
• Follow up clients after intro offers and encourage conversion into ongoing memberships
• Build strong relationships with members and create a welcoming studio community
• Monitor client attendance and proactively contact members who have disengaged or stopped attending
• Develop strategies to improve client retention and membership growth
• Identify opportunities to grow our personal training and private Pilates offering
• Help optimise the class timetable based on client demand and studio performance
• Develop and improve studio systems and processes to better meet client needs
• Manage client feedback and identify opportunities to improve the member experience

About you

• Genuinely motivated by business growth and achieving results
• Excellent communication and people skills
• Confident speaking with prospective clients and converting leads
• Understands the importance of client retention and relationship building
• Highly organised and able to create effective systems and processes
• Comfortable working with targets, KPIs and performance metrics
• Able to identify problems and develop practical solutions
• Strong initiative and ability to work independently
• Enjoys being part of the health, fitness and wellness industry
• Comfortable managing and coordinating a small team

About us

XLab Pilates is a boutique Pilates and fitness studio located in Rouse Hill. Our studio includes 9 reformer Pilates beds, a dedicated group Pilates space, a fully equipped upstairs personal training area, group reformer classes, personal training and private sessions, and an established and growing member community. Our goal is to create a studio where clients feel known, supported and motivated to continue showing up.