Strategic Social Content Lead

WPP Production; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

WPP Production in Sydney is seeking a Social Content Lead to oversee end-to-end content for global CPB brands. You will drive creative excellence, craft quality output, and ensure brand consistency across social and retail touchpoints.

The role requires strong leadership, local market insight, and a willingness to adopt AI tools to enhance production while maintaining human creativity. Initial max-term contract with potential extension.

Qualifications

• Proven leadership in content teams or projects.
• Strong understanding of social media platforms and local culture.
• Knowledge of brand products and industry terminology.

Responsibilities

• Lead end-to-end content strategies across social and retail channels.
• Own content effectiveness and craft quality for brands in your remit.
• Understand local market culture and platform trends to inform content.

Skills

Content creation leadership

Social media content creation

Brand and product knowledge

Strategic thinking

AI tools experimentation

Agency management

Data-driven decision making

Gen AI applications (desirable)

Growth mindset

Quality control processes

Tools

AI content tools

Job description

WPP Production in Sydney is seeking a Social Content Lead to oversee end-to-end content for global CPB brands. You will drive creative excellence, craft quality output, and ensure brand consistency across social and retail touchpoints.

The role requires strong leadership, local market insight, and a willingness to adopt AI tools to enhance production while maintaining human creativity. Initial max-term contract with potential extension.