Social & Content Lead

Hello Search; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Hello Search in Sydney seeks a Social & Content Lead to own and evolve the brand's social presence. You will shape the voice, set content pillars, and be hands-on in shooting and editing, turning opportunities into live content that resonates with a large Australian customer base. Expect cross-functional collaboration and creative freedom to drive measurable growth across platforms.

Qualifications

• Proven ability to create compelling social content that resonates with audiences.

Responsibilities

• Own and evolve the organic social strategy across key platforms
• Develop the brand's social voice, content pillars and channel approach
• Create social-first content from idea through to execution
• Shoot, edit and publish short-form video
• Spot trends and cultural moments the brand can engage with
• Build repeatable formats and series to grow an engaged audience
• Use performance data to inform improvements
• Collaborate with performance marketing and the broader creative team
• Coordinate with in-house production when needed
• Deliver social that drives brand growth

Skills

Social strategy

Content creation

Video editing

Platform knowledge

Job description

Can you build a social strategy, then pick up your phone and actually make the content?

We're looking for a Social & Content Lead to take ownership of social for an established Australian consumer brand with a huge existing customer base and turn it into a social presence people genuinely want to follow.

This isn't a role where you'll spend your days briefing agencies or managing a content calendar.

You'll set the social strategy, shape the brand's voice and decide what we should be talking about, but you'll also be hands-on enough to spot an opportunity in the morning, shoot and edit something, and have it live while people still care.

What you'll do

• Own and evolve the organic social strategy across key platforms
• Develop the brand's social voice, content pillars and channel approach
• Create social-first content from idea through to execution
• Shoot, edit and publish short-form video
• Spot trends, conversations and cultural moments the brand can genuinely play in
• Build repeatable formats and series that grow an engaged audience
• Use performance data to understand what's working and continually improve it
• Work closely with performance marketing and the wider creative team
• Direct and collaborate with in-house production when an idea needs more firepower
• Ultimately, create social that gets attention and contributes to the growth of the business

Who we're looking for

Your current title could be Social Media Manager, Social Media Producer, Social Strategist, Content Manager or something completely different.

What matters is that you can show us you've actually made great social content.

You might be working for a consumer brand, in entertainment, sports or media, at an agency, or even have built an audience of your own.

You'll probably be someone who:

• Understands what makes people stop scrolling
• Can think strategically without disappearing into PowerPoint
• Is genuinely hands-on with content creation
• Understands different social platforms and what works on each
• Is culturally switched-on and naturally spots content opportunities
• Can be funny without a brand trying painfully hard to be funny
• Understands that great social should ultimately do something for the business
• Wants the freedom to move quickly and make genuinely good work

Why this one is different

You're not starting from zero.

There's already a substantial customer base, an existing social audience, an in-house production capability and a performance marketing team.

What's missing is someone who can bring it all together and give the brand a social identity people actually care about.

You'll have genuine creative freedom, direct access to decision-makers and the opportunity to make a very established Australian brand significantly more culturally relevant.