Social Content Lead (MTC)

WPP Production; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

WPP Production in Sydney is seeking a Social Content Lead to oversee end-to-end content for global CPB brands. You will drive creative excellence, craft quality output, and ensure brand consistency across social and retail touchpoints.

The role requires strong leadership, local market insight, and a willingness to adopt AI tools to enhance production while maintaining human creativity. Initial max-term contract with potential extension.

Qualifications

• Proven leadership in content teams or projects.
• Strong understanding of social media platforms and local culture.
• Knowledge of brand products and industry terminology.

Responsibilities

• Lead end-to-end content strategies across social and retail channels.
• Own content effectiveness and craft quality for brands in your remit.
• Understand local market culture and platform trends to inform content.

Skills

Content creation leadership

Social media content creation

Brand and product knowledge

Strategic thinking

AI tools experimentation

Agency management

Data-driven decision making

Gen AI applications (desirable)

Growth mindset

Quality control processes

Tools

AI content tools

Job description

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About The Role

Working directly with our client, a market-leading global CPG business, the Social Content Lead is responsible for overseeing the End-to-End content creation (social & retail) for the brands within your category remit. The focus of the role is to guarantee creative excellence, high levels of craft in production and brand consistency.

Based in Sydney, the role will report directly into our Social Account Lead.

Note - this role is an initial Max Term contract of 3 months duration, with the potential for a further 12 month extension

What You’ll Do

• Lead the refinement and execution of market-specific content strategies that aligns with the global brand direction while resonating deeply with local cultural nuances and trends.
• Own content effectiveness and excellence for the brands across consumer and shopper touchpoints
• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms and trends.
• Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, strategy and assets – ensuring it resonates with the communities our brands are engaging with.
• Partner with key agency partners by providing clear and insightful briefs that are relevant to social and retail communication, and the local creator ecosystem.
• Ensure the brand’s digital content is culturally relevant, engaging and authentic content output.
• Act as the hub between brand, social, and content pods, working closely with Community Specialists to analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.

About You

WHAT YOU'VE DONE

• Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in the respective category or a related industry.
• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
• Product Knowledge: Strong understanding of the respective products, trends, ingredients, and industry terminology for the respective brand(s).
• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
• Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
• Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
• Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.h
• Gen AI Application (desirable): Demonstrable experience using generative AI tools for content creation
• Passion for Growth: A demonstrable passion to build brand desire and drive purchase through conversion, keeping up with trends, key players and insights and reflecting a genuine enthusiasm for the field.
• Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.
• Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles

What You’re Great At

Core Content Creation & Leadership

• Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling copies across various formats (social posts, articles, video scripts, etc.).
• Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling.
• Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
• Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
• Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.

Inquisitive about Content Production & its enhancement with AI

• Generative AI Understanding: Knowledge of how Gen AI tools work, their capabilities and limitations in content creation and production (e.g., generating copy ideas, image prompts).
• Tech-Savviness (preferred): Comfort exploring and evaluating new content creation tools and relevant platforms (AR/VR, interactive experiences, etc.).
• Data-Driven Approach (preferred): Leveraging data and analytics to inform AI-powered content decisions, personalise experiences, and maximise impact.
• Ethical Considerations (preferred): Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices.

Why work here:

At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

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