Media Activation & Implementation Lead

OMD; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

OMD in Melbourne is seeking a Media Implementation Manager with offline experience to drive integrated media campaigns. You will lead briefing, setup, activation and optimisation across multiple channels, delivering campaign performance with strong commercial outcomes.

The role emphasizes detailed analysis, reporting, and collaboration with client teams, investment teams and partners to maximise ROI and efficiency.

Qualifications

• Experience in media implementation, campaign activation or performance marketing within an agency environment.
• Knowledge of digital media channels including Search, Social and Programmatic.
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience managing campaign budgets, reporting and optimisation strategies.
• Excellent stakeholder management and communication skills.
• High attention to detail with a commitment to quality and accuracy.
• A collaborative mindset and willingness to support and mentor others.
• Passion for media, technology and continuous learning.

Responsibilities

• Lead campaign briefing, booking and buying activities across multiple media channels.
• Manage campaign setup, activation, optimisation and pacing to ensure campaigns deliver against objectives.
• Monitor campaign performance and provide strategic recommendations, insights and actionable optimisation plans.
• Manage budgets, bids and media investment to maximise efficiency and ROI.
• Identify and implement testing opportunities, beta products and innovation initiatives across client campaigns.
• Monitor competitor activity and market trends to identify performance opportunities.
• Deliver detailed daily, weekly, monthly and quarterly reports with clear commentary and recommendations.
• Partner closely with client teams, investment teams and agency stakeholders.
• Communicate campaign progress, implementation updates and performance outcomes confidently and clearly.

Skills

Media implementation

Campaign activation

Performance marketing

Digital media channels

Analytics

Budget management

Stakeholder management

Attention to detail

Collaboration

Media passion

Job description

OMD in Melbourne is seeking a Media Implementation Manager with offline experience to drive integrated media campaigns. You will lead briefing, setup, activation and optimisation across multiple channels, delivering campaign performance with strong commercial outcomes.

The role emphasizes detailed analysis, reporting, and collaboration with client teams, investment teams and partners to maximise ROI and efficiency.