Strategic Marketing Specialist – Digital Campaigns & Growth

Atlas Talents; Sydney; On-site; AUD 110,000 - 140,000; Full time

Job summary

Serv. Agency Pty Ltd in Sydney is seeking a qualified Marketing Specialist for a permanent full-time role.

You will research market opportunities, develop and implement marketing strategies, and coordinate promotional campaigns to strengthen brand awareness and attract clients. The role requires strong analytical and communication skills, with experience in market research, digital marketing and strategic campaign development.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a closely related discipline.
• Relevant professional experience as a Marketing Specialist or similar role.
• Experience in marketing strategy, market research and campaign management.
• Strong knowledge of digital marketing channels and promotional techniques.
• Experience using marketing analytics and reporting tools.
• Excellent written and verbal communication skills.
• Strong analytical and organizational abilities.
• Ability to manage multiple marketing projects and meet deadlines.
• Attention to detail and ability to work both independently and in a team.

Responsibilities

• Conduct market research to identify customer needs, trends, competitors, and opportunities.
• Develop and implement marketing strategies aligned with commercial objectives.
• Plan, coordinate, and evaluate advertising, digital marketing, and promotional campaigns.
• Analyze customer behavior, market conditions and campaign performance for informed decisions.
• Develop marketing content for websites, social media, email campaigns, and other channels.
• Coordinate digital marketing initiatives including SEO, online advertising and social media.
• Monitor website traffic, engagement and campaign results with analytics tools.
• Evaluate effectiveness of activities and propose improvements to campaigns.
• Research market positioning, brand awareness and customer engagement.
• Collaborate with internal and external partners to deliver marketing initiatives.
• Maintain consistent brand messaging across materials.

Skills

Marketing strategy

Digital marketing

Campaign management

Analytics & reporting

Budget management

Content development

SEO/SEM

Education

Bachelor's degree in Marketing or related

Tools

Marketing analytics tools

SEO/SEM tools

Job description

Serv. Agency Pty Ltd in Sydney is seeking a qualified Marketing Specialist for a permanent full-time role.

You will research market opportunities, develop and implement marketing strategies, and coordinate promotional campaigns to strengthen brand awareness and attract clients. The role requires strong analytical and communication skills, with experience in market research, digital marketing and strategic campaign development.