Strategic Marketing Manager – Student Recruitment

University; Sydney; Hybrid; AUD 140,000 - 149,000; Full time

Benefits offered by this job

Staff salary sacrifice for onsite car/

Job summary

Western Sydney University seeks a strategic leader to head integrated domestic marketing. You will drive recruitment across undergraduate and postgraduate programs, setting direction and coordinating with faculties and central teams to align campaigns with university priorities.

The role requires strong leadership, data-driven decision making, and ability to mentor marketing professionals while managing diverse stakeholders across campus locations.

Qualifications

• Must have degree or extensive senior marketing leadership experience.
• Experience developing and delivering audience acquisition strategies.
• Ability to lead and mentor marketing professionals in a generalist function.
• Strong strategic and analytical capability with data-driven decision making.

Responsibilities

• Lead development and delivery of integrated marketing strategies for domestic student recruitment.
• Provide strategic direction to Marketing and Communications Business Partners across faculties.
• Shape targeted campaigns and align faculty plans with university priorities.
• Oversee campaign briefs and collaborate with Content, Creative, Digital Operations, Website and Paid Media teams.
• Translate research and performance data into actionable recommendations and optimize resources.

Skills

Strategic thinking

Analytical skills

Stakeholder management

Communication

Negotiation

Relationship management

Audience acquisition marketing

People leadership

Education

Degree in marketing / communications / business

Job description

Western Sydney University seeks a strategic leader to head integrated domestic marketing. You will drive recruitment across undergraduate and postgraduate programs, setting direction and coordinating with faculties and central teams to align campaigns with university priorities.

The role requires strong leadership, data-driven decision making, and ability to mentor marketing professionals while managing diverse stakeholders across campus locations.