Strategic Marketing Manager — Healthcare Network Growth

Healthe Care; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Job summary

Healthe Care is seeking an experienced Marketing Manager to join our national Marketing & Communications team. You will develop and deliver strategic initiatives to drive patient growth, recruiter engagement and brand awareness across our hospital network.

You will work hands-on across strategy, digital marketing, stakeholder engagement and project management, collaborating with hospital executives, clinical leaders and external partners to drive measurable growth.

Qualifications

• Tertiary qualifications in Marketing, Communications, Business or related discipline.
• Experience in a marketing management role.
• Proven experience delivering successful marketing campaigns.
• Strong digital marketing including websites, social media, email and analytics.
• Exceptional written and verbal communication skills.
• Strong stakeholder engagement and relationship management.
• Excellent project management and organisational abilities with multiple priorities.
• Experience working in healthcare, professional services or a complex multi-site environment will be highly regarded.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives and growth plans.
• Lead integrated marketing campaigns across digital, social media, email, content, PR and traditional channels.
• Support specialist recruitment, doctor engagement and referrer growth initiatives.
• Manage hospital websites, digital content and search optimisation activities.
• Coordinate promotional materials, publications, events and community engagement activities.
• Monitor campaign performance and provide reporting, insights and recommendations.
• Manage agency relationships, suppliers and marketing budgets.
• Partner with key stakeholders across hospitals and corporate teams to identify and execute growth opportunities.
• Ensure brand consistency across all communications and marketing activities.

Skills

Marketing management

Digital marketing

Stakeholder engagement

Project management

Analytics

Communication

Education

Tertiary qualifications in Marketing, Communications, Business or related discipline

Tools

Google Analytics

CMS platforms

Email marketing tools

Job description

Healthe Care is seeking an experienced Marketing Manager to join our national Marketing & Communications team. You will develop and deliver strategic initiatives to drive patient growth, recruiter engagement and brand awareness across our hospital network.

You will work hands-on across strategy, digital marketing, stakeholder engagement and project management, collaborating with hospital executives, clinical leaders and external partners to drive measurable growth.