Provider Marketing Campaign Lead

Healthengine; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid workplace

Team-building events

Snacks and beverages

Wellness program

Paid parental leave

Job summary

Healthengine is at the intersection of health and tech, seeking a Campaign & Comms Lead to drive provider marketing, nurture communications, and ARPU growth. You’ll own the provider marketing calendar, craft multi-channel campaigns, and coordinate with Marketing, Sales and Product for GTM success.

You’ll lead events, landing page creation, and CMS workflows, partnering with the Content Marketing & SEO Manager to maximize engagement and conversions. A hybrid workplace supports collaboration.

Qualifications

• Hands-on marketing automation experience (HubSpot preferred): journeys, segmentation, testing, reporting.
• Strong CMS capability (WordPress or HubSpot): building landing pages/webforms and conversion best practices.
• Event planning and logistics experience with multiple suppliers/stakeholders.
• Strong project management and multitasking under tight deadlines.
• Data-informed mindset: interpret results and apply learnings quickly.
• Driven by impact and results-oriented.
• Attention to detail with big-picture thinking.
• Bias toward action and delivering quality work.
• Continuous learner eager to expand skills.
• Owns tasks with accountability.
• Creative, open-minded, and willing to try new ideas.
• Thrives in agile, rapidly changing environments.
• Strong presentation and communication skills for technical and non-technical audiences.

Responsibilities

• Build, schedule, QA and optimise provider communications in HubSpot (EDMs, nurture journeys, automated campaigns).
• Support funnel conversion (Lead to MQL) and ARPU uplift with targeted communications.
• Maintain audience segmentation, testing (A/B), and reporting for engagement.
• Manage deliverability basics (list hygiene, unsubscribes, suppression, compliance).
• Own Provider Marketing Calendar across email, events, social and web updates.
• Create/manage social content for LinkedIn/Facebook with Metricool oversight.
• Coordinate priorities and approvals with Marketing, Sales, Product, RevOps.
• Sequence activities pre-launch/launch/follow-up aligned to GTM plans.
• CMS workflow: build/QA/publish landing pages and webforms; support content/SEO pages.
• Collaborate with Content Marketing & SEO Manager on landing pages; CRO initiatives.
• Work with Marketing Ops/RevOps on tracking, UTMs, routing and attribution.
• Plan and deliver provider marketing events; manage venues, suppliers and run sheets.
• Prepare event briefs and execute post-event follow-up and reviews.
• Deliver campaign assets; ensure brand consistency; support product marketing; optimize reporting cadence.
• Partner with Marketing Ops on insights and recommended actions.

Skills

Marketing automation

CMS proficiency

Event planning

Project management

Data-driven mindset

Impact-focused

Attention to detail

Bias toward action

Continuous learning

Accountability

Creative thinking

Tools

HubSpot

WordPress

Metricool

Job description

Healthengine is at the intersection of health and tech, seeking a Campaign & Comms Lead to drive provider marketing, nurture communications, and ARPU growth. You’ll own the provider marketing calendar, craft multi-channel campaigns, and coordinate with Marketing, Sales and Product for GTM success.

You’ll lead events, landing page creation, and CMS workflows, partnering with the Content Marketing & SEO Manager to maximize engagement and conversions. A hybrid workplace supports collaboration.