Senior Marketing Manager

Match Consulting; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Match Consulting Pty Ltd in Sydney, Australia, seeks a Senior Marketing Manager to own and drive the marketing strategy across traditional, digital and emerging channels. You will lead internal and external marketing teams, develop and execute plans and budgets, and collaborate with Sales to stimulate demand and growth while strengthening the brand.

This hands-on leadership role requires a strong digital mindset, CRM proficiency (HubSpot preferred), and the ability to leverage AI in day-to-day

Qualifications

• Proven experience in a hands-on marketing leadership role.
• Strongly digitally minded, with solid CRM capability — ideally hands-on HubSpot experience.
• The ability to use AI effectively as part of day-to-day marketing.
• 5+ years generalist marketing management experience with strong communications background.
• Healthcare or medical equipment marketing experience.
• Strong understanding of marketing principles and brand development.
• Proficient in digital marketing tools and platforms.
• Self-starter with the ability to work independently and take ownership of projects.
• Ideally you will come from a product/distribution background.

Responsibilities

• Develop and execute marketing automation and digital marketing campaigns aligned with company objectives.
• Execute end-to-end marketing campaigns across various channels, including digital, social, media and traditional.
• Perform regular tracking and analysis of marketing content performance
• Assist with the development of creative concepts for sales and marketing collateral
• Work with subject matter stakeholders to develop marketing plans
• Analyse key performance indicators to measure the success of marketing initiatives
• Budget management to optimise spending and maximize return on investment.
• Stay abreast of industry trends, emerging technologies and best practices to continuously improve marketing effectiveness.

Skills

Marketing leadership

Digital mindset

CRM

AI in marketing

Brand development

Tools

HubSpot

Job description

Our client, a fast growing, Australian owned business specialising in the supply of healthcare equipment used primarily in Community, Aged Care and Hospital settings is seeking a Senior Marketing Manager. This is a fantastic opportunity to take ownership of their Marketing, working with their internal and external Marketing teams. You will lead the development and execution of their marketing strategy through your deep understanding of traditional, digital, and emerging marketing. The key purpose of this role is to own and drive our client’s brand to deliver sustainable growth. You'll take a highly creative multi-disciplinary approach to dynamic promotional tactics, brand initiatives, collaborative ventures, and loyalty drivers, with the view to improve customer acquisition, spend, repeat purchase, retention, and loyalty.

You will have responsibility for developing marketing plans and budgets, leading marketing strategy and execution in order to increase target market awareness and stimulate demand.You will collaborate with Sales Management to identify and understand target market needs, position solutions and develop, implement, track and measure marketing programs that help the Sales teams achieve their business/revenue plans.

Key Responsibilities:-

• Develop and execute marketing automation and digital marketing campaigns aligned with company objectives.
• Execute end-to-end marketing campaigns across various channels, including digital, social, media and traditional.
• Perform regular tracking and analysis of marketing content performance
• Assist with the development of creative concepts for sales and marketing collateral
• Work with subject matter stakeholders to develop marketing plans
• Analyse key performance indicators to measure the success of marketing initiatives
• Budget management to optimise spending and maximize return on investment.
• Stay abreast of industry trends, emerging technologies and best practices to continuously improve marketing effectiveness.

Your Qualifications:-

• Proven experience in a hands-on marketing leadership role
• Strongly digitally minded, with solid CRM capability — ideally hands-on Hub Spot experience.
• The ability to use AI effectively as part of day-to-day marketing.
• 5+ years generalist marketing management experience with strong communications background
• Healthcare or medical equipment marketing experience
• Strong understanding of marketing principles and brand development
• Proficient in digital marketing tools and platforms
• Self-starter with the ability to work independently and take ownership of projects
• Ideally you will come from a product/distribution background.