Marketing Manager - Healthcare

Healthe Care; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Job summary

Healthe Care is seeking an experienced Marketing Manager to join our national Marketing & Communications team. You will develop and deliver strategic initiatives to drive patient growth, recruiter engagement and brand awareness across our hospital network.

You will work hands-on across strategy, digital marketing, stakeholder engagement and project management, collaborating with hospital executives, clinical leaders and external partners to drive measurable growth.

Qualifications

• Tertiary qualifications in Marketing, Communications, Business or related discipline.
• Experience in a marketing management role.
• Proven experience delivering successful marketing campaigns.
• Strong digital marketing including websites, social media, email and analytics.
• Exceptional written and verbal communication skills.
• Strong stakeholder engagement and relationship management.
• Excellent project management and organisational abilities with multiple priorities.
• Experience working in healthcare, professional services or a complex multi-site environment will be highly regarded.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives and growth plans.
• Lead integrated marketing campaigns across digital, social media, email, content, PR and traditional channels.
• Support specialist recruitment, doctor engagement and referrer growth initiatives.
• Manage hospital websites, digital content and search optimisation activities.
• Coordinate promotional materials, publications, events and community engagement activities.
• Monitor campaign performance and provide reporting, insights and recommendations.
• Manage agency relationships, suppliers and marketing budgets.
• Partner with key stakeholders across hospitals and corporate teams to identify and execute growth opportunities.
• Ensure brand consistency across all communications and marketing activities.

Skills

Marketing management

Digital marketing

Stakeholder engagement

Project management

Analytics

Communication

Education

Tertiary qualifications in Marketing, Communications, Business or related discipline

Tools

Google Analytics

CMS platforms

Email marketing tools

Job description

About us

Healthe Care is one of Australia's leading private healthcare providers, delivering high-quality healthcare services through a growing network of hospitals and healthcare facilities across the country. Our purpose is to provide exceptional care for our patients while supporting our doctors, staff and local communities to thrive.

About the role

An exciting opportunity exists for an experienced and driven Marketing Manager to join our national Marketing & Communications team.

Reporting to the Head of Marketing & Communications, this role is responsible for developing and delivering strategic marketing initiatives that support patient growth, specialist recruitment, referrer engagement and brand awareness across the Healthe Care network.

This is a hands-on role that combines strategy, digital marketing, stakeholder engagement and project management. You will work closely with hospital executives, clinical leaders, business development teams and external partners to drive measurable results and support organisational growth.

Key responsibilities

• Develop and implement marketing strategies aligned with business objectives and growth plans

• Lead integrated marketing campaigns across digital, social media, email, content, PR and traditional channels

• Support specialist recruitment, doctor engagement and referrer growth initiatives

• Manage hospital websites, digital content and search optimisation activities

• Coordinate promotional materials, publications, events and community engagement activities

• Monitor campaign performance and provide reporting, insights and recommendations

• Manage agency relationships, suppliers and marketing budgets

• Partner with key stakeholders across hospitals and corporate teams to identify and execute growth opportunities

• Ensure brand consistency across all communications and marketing activities

Essential criteria

• Tertiary qualifications in Marketing, Communications, Business or a related discipline

• Demonstrated experience in a marketing management role

• Proven experience developing and delivering successful marketing campaigns

• Strong digital marketing capability including websites, social media, email marketing and analytics

• Exceptional written and verbal communication skills

• Strong stakeholder engagement and relationship management skills

• Excellent project management and organisational abilities with the capacity to manage multiple priorities

• Commercially focused with strong analytical and problem-solving skills

• Experience working in healthcare, professional services or a complex multi-site environment will be highly regarded

Why join us?

• Join one of Australia's leading private healthcare organisations

• Play a key role in supporting hospital growth and community engagement

• Work with passionate and collaborative healthcare professionals

• Opportunity to contribute to strategic projects across a national network

• Professional development and career growth opportunities

• Flexible and supportive working environment