Strategic Insights & Segmentation Leader

People First Bank; Adelaide, Toowoomba Regional; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Flexibility & hybrid working

Salary discounts on banking, health &\

Job summary

People First Bank seeks a senior leader to head Insights, Segmentation and Strategy, guiding customer research, Voice of Customer programs and analytics to shape growth. You will lead a multidisciplinary team and embed customer evidence in strategic planning across the business.

Reporting to the Group Head of Brand & Marketing, you will partner with product, operations, risk and technology to deliver customer-led outcomes, ensure governance and data quality, and communicate findings to

Qualifications

• A relevant tertiary qualification in business, marketing, behavioural science, economics, statistics, data and analytics, finance or a related discipline, or equivalent professional experience, is essential.
• Senior leadership experience in customer insights, analytics or strategy is expected.

Responsibilities

• Lead and evolve the Voice of Customer, Brand Health and customer research programs.
• Drive customer strategy, segmentation and priority customer cohort frameworks.
• Identify emerging customer needs, market trends and growth opportunities.
• Lead acquisition funnel measurement and analytics to improve conversion and outcomes.
• Oversee retention analytics and modelling programs to support engagement and value.
• Deliver insights and strategic recommendations to Executive and Board stakeholders.
• Direct research across customer, market and competitor domains.
• Act as data steward for customer and marketing data domains.
• Oversee enterprise customer metrics, reporting standards and performance frameworks.
• Lead reporting on customer and brand performance to Executives and Board.

Skills

Leadership

Customer insights

Analytics

Segmentation

Research

Stakeholder engagement

Executive briefings

Data governance

Cross-functional collaboration

Commercial acumen

Education

Bachelor's degree in business/marketing or related field

Equivalent professional experience

Job description

People First Bank seeks a senior leader to head Insights, Segmentation and Strategy, guiding customer research, Voice of Customer programs and analytics to shape growth. You will lead a multidisciplinary team and embed customer evidence in strategic planning across the business.

Reporting to the Group Head of Brand & Marketing, you will partner with product, operations, risk and technology to deliver customer-led outcomes, ensure governance and data quality, and communicate findings to