Strategic Insights Analyst — Consumer & Growth

PepsiCo Inc.; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

SodaStream Australia is seeking an Insights professional to lead consumer, shopper, and market insights that support strategic decision-making and growth. You will deliver data-driven insights, embedding consumer insights into business planning while tracking trends and competitor activity to identify opportunities.

Working with Marketing, Sales, and Global Insights, you will analyse CLTV drivers, optimise the consumer journey, and help strengthen brand performance across the Australian market.

Qualifications

• Excellent communication skills to convey insights clearly to diverse audiences.
• Strong collaboration with Marketing and Sales teams and global stakeholders.
• Experience with qualitative and quantitative research techniques is required.

Responsibilities

• Lead marketing research activities to address business needs (shopping patterns, branding, positioning).
• Develop, execute, and analyze insights to optimize the consumer journey and brand performance.
• Apply analytical methods to build hypotheses for actionable strategies.
• Provide data-based recommendations from shopper/consumer data and research.

Skills

Communication skills

Team collaboration

Commercial acumen

Data interpretation

PowerBI

Education

Bachelor's degree in Marketing, Business, commerce, Data science or related field

Tools

Excel

PowerPoint

PowerBI

Job description

SodaStream Australia is seeking an Insights professional to lead consumer, shopper, and market insights that support strategic decision-making and growth. You will deliver data-driven insights, embedding consumer insights into business planning while tracking trends and competitor activity to identify opportunities.

Working with Marketing, Sales, and Global Insights, you will analyse CLTV drivers, optimise the consumer journey, and help strengthen brand performance across the Australian market.