Strategic Content Manager for Growth and Storytelling

Dulux Group; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Private health extras

Exclusive discounts

Fitness Passport

20 weeks paid parental leave

Learning and career pathways

Wellbeing Hub

EAP support

Recognition programs

Job summary

Selleys, part of DuluxGroup, is seeking a Content Manager in Sydney to lead planning, production, and optimisation of high-quality, audience-led content at scale. You will ramp up output across DIY and Trade journeys, connecting brand, product and application storytelling across touchpoints while driving efficiency through strong processes and partnerships.

The role focuses on developing content strategies, scaling production, managing agencies and creators, and delivering measurable results

Qualifications

• Degree-qualified in Marketing (or similar)
• Strong end-to-end content production capability including copywriting and video editing
• Highly organised with proven project management discipline
• Confident communicator across teams and stakeholders
• Working knowledge of CX principles, audience segmentation, journey mapping
• Ability to manage multiple priorities and deliver on time
• Thrive in a fast-paced environment with emphasis on efficiency, speed and quality output

Responsibilities

• Develop and deliver content strategies and frameworks to drive awareness, engagement, and conversion
• Scale content production end-to-end across agencies and creators
• Create engaging copy, video, and digital assets across multiple channels
• Improve efficiency through content systems, technology, and AI-driven solutions
• Own social channel performance including planning, publishing, and optimisation
• Use data and insights to test and improve content performance
• Collaborate with Digital to enhance SEO and CRO
• Manage campaign budgets and deliver strong ROI through data-led decisions

Skills

Content management

Copywriting

Video editing

Stakeholder management

CX principles

Education

Marketing degree

Tools

Video editing software

CMS tools

Job description

Selleys, part of DuluxGroup, is seeking a Content Manager in Sydney to lead planning, production, and optimisation of high-quality, audience-led content at scale. You will ramp up output across DIY and Trade journeys, connecting brand, product and application storytelling across touchpoints while driving efficiency through strong processes and partnerships.

The role focuses on developing content strategies, scaling production, managing agencies and creators, and delivering measurable results