Strategic Brand & Marketing Director (Hybrid)

Vinnies; Sydney; Híbrido; AUD 180.000 - 250.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid/flexible work arrangements

Tax-free benefits up to $15,900

Career progression

Wellbeing support

Leave benefits

Descripción de la vacante

St Vincent de Paul Society NSW is seeking a Director of Brand, Marketing and Communications to lead the strategy that shapes our story. You will strengthen the Vinnies brand, grow audiences and amplify our voice on priority issues, collaborating with the Executive Leadership Team, Board and leaders across Retail, Fundraising, Membership, Volunteering and Services.

You will develop a multi-year strategy, lead cross-functional teams, and guide integrated campaigns while driving digital innovation

Formación

• Significant senior leadership experience across brand, marketing and communications.
• Proven track record for building trusted brands and integrated campaigns.
• Ability to navigate complex media environments and manage reputation.
• Data-informed approach to investment and performance measurement.

Responsabilidades

• Lead multi-year brand, marketing and communications strategy aligned to the plan.
• Champion a distinctive Vinnies brand across NSW with consistent storytelling.
• Lead multichannel campaigns to grow engagement across fundraising, retail, volunteering, services.
• Shape media and public affairs strategies to position Vinnies on key societal issues.
• Manage reputation, provide senior guidance and lead crisis communications.
• Drive digital innovation and data-driven decision making; oversee marketing tech usage.
• Lead internal communications across a dispersed workforce and volunteers.
• Build and lead a high-performing team; manage budgets and agencies.

Conocimientos

Senior leadership experience

Brand marketing & communications

Strategic thinking

Educación

Relevant tertiary qualification

Descripción del empleo

St Vincent de Paul Society NSW is seeking a Director of Brand, Marketing and Communications to lead the strategy that shapes our story. You will strengthen the Vinnies brand, grow audiences and amplify our voice on priority issues, collaborating with the Executive Leadership Team, Board and leaders across Retail, Fundraising, Membership, Volunteering and Services.

You will develop a multi-year strategy, lead cross-functional teams, and guide integrated campaigns while driving digital innovation