Director, Brand, Marketing & Communications

St Vincent de Paul Society; Sydney; Hybrid; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Supportive Team

Tax-free benefits up to $15,900 in FBT

Career Progression

Wellbeing Support

Flexible Work Options

Inclusive Culture

Leave Benefits

Job summary

St Vincent de Paul Society (NSW) is seeking a Director of Brand, Marketing and Communications to lead the strategy that brings our story to life. You will strengthen our brand, grow audiences and amplify our voice on issues that matter, working closely with the Executive Leadership Team across Retail, Fundraising, Membership, Volunteering and Services.

You will drive integrated campaigns, leverage data-driven insights, and guide senior leaders with reputational risk management while championing

Qualifications

• Significant senior leadership experience across brand, marketing and communications, supported by a relevant tertiary qualification.
• Proven track record of building trusted brands, delivering integrated marketing campaigns and translating audience insights into measurable growth.
• Ability to navigate complex media environments, manage reputational risk and lead communications through high-pressure situations.
• Strong analytical skills with data-driven decision making and ability to demonstrate return on marketing spend.
• Influential and collaborative leader who can advise executives and Boards, with strong stakeholder relationships.

Responsibilities

• Lead with purpose: Develop and deliver a multi-year brand, marketing and communications strategy aligned to Vinnies NSW’s Strategic Plan, with clear priorities and measurable outcomes.
• Bring our brand to life: Champion a distinctive, trusted and consistent Vinnies brand across NSW, empowering our members, volunteers, staff and shops to tell our story.
• Grow our audiences: Lead integrated, multichannel campaigns that build engagement and drive action across fundraising, retail, volunteering, membership, services and advocacy.
• Amplify our voice: Shape proactive media and public affairs strategies that position Vinnies as a leading voice on poverty, housing and homelessness, cost of living and other issues affecting our communities.
• Protect our reputation: Lead issues and crisis communications, providing trusted advice to senior leaders and ensuring our public voice reflects our values.
• Lead digital innovation: Strengthen our digital channels, marketing technology and data-driven decision-making, embracing AI responsibly to improve effectiveness and impact.
• Connect our people: Drive meaningful internal communications that keep our geographically dispersed workforce, members and volunteers informed, engaged and connected to our mission.
• Build a high-performing team: Inspire and develop a multidisciplinary team, manage budgets and agency partnerships, and foster a collaborative culture focused on quality, value and results.

Skills

Senior leadership

Brand marketing

Media relations

Digital marketing

Analytics

Stakeholder management

Education

Relevant tertiary qualification

Tools

CRM

Analytics

Automation

AI tools

Job description

St Vincent de Paul Society (NSW) is seeking a Director of Brand, Marketing and Communications to lead the strategy that brings our story to life. You will strengthen our brand, grow audiences and amplify our voice on issues that matter, working closely with the Executive Leadership Team across Retail, Fundraising, Membership, Volunteering and Services.

You will drive integrated campaigns, leverage data-driven insights, and guide senior leaders with reputational risk management while championing