Storytelling & Content Strategist (Tech & EVP)

Esri; Brisbane; On-site; AUD 70,000 - 100,000; Full time

Job summary

Esri Australia is seeking a Communications and Content Specialist to uncover compelling stories and bring ideas to life across formats and channels. You’ll collaborate with marketing, sales, customer success, HR and regional teams to create content that supports employer branding, customer success and thought leadership programs.

You’ll own content from interviews to publishing, coordinating approvals, and using insights to improve performance across websites, blogs, social posts, newsletters

Qualifications

• Experience in communications, content marketing, journalism or a related field, or equivalent professional experience.
• Strong experience as a writer, storyteller and content creator, with excellent editing and proofreading skills.
• Demonstrated ability to write across a variety of formats, including long-form articles, customer stories, blogs, thought leadership content, newsletters, social media and campaign content.
• Ability to adapt writing style, tone and messaging for different audiences, industries, regions and communication channels.
• Experience creating content in a B2B, or technology environment is highly regarded.
• Ability to interview stakeholders and translate technical or complex information into engaging, audience-focused stories.
• Comfortable managing competing priorities and delivering high-quality work under tight deadlines.
• Strong stakeholder management skills and the ability to work effectively across teams, regions and partner organisations.
• A proactive, data-informed and collaborative approach, with a commitment to continuous improvement.

Responsibilities

• Create engaging customer stories by interviewing customers and subject matter experts, coordinating approvals and turning complex information into clear, audience-focused content.
• Research, write and update website content, blogs, social media posts, newsletters and campaign content across multiple markets.
• Lead EVP content planning and build a pipeline of employee stories that support employer brand and talent attraction initiatives.
• Create and adapt content for internal and external audiences, using engagement insights to continuously improve performance.
• Manage the editorial calendar, ensuring deadlines, approvals and publication schedules remain on track.
• Coordinate social media content scheduling and publishing in line with approved strategies and brand guidelines.
• Develop and adapt partner content that communicates shared value and customer outcomes across relevant markets.
• Support event communications through content creation, editing and proofreading, including invitations, web copy, social content and follow-up communications.
• Apply SEO principles and performance insights to improve content reach, relevance and engagement.

Skills

Content writing

Storytelling

Editing & proofreading

Interviewing stakeholders

Content strategy

B2B/tech writing

Social media content

Multi-channel distribution

Tools

HubSpot

Asana

Job description

Esri Australia is seeking a Communications and Content Specialist to uncover compelling stories and bring ideas to life across formats and channels. You’ll collaborate with marketing, sales, customer success, HR and regional teams to create content that supports employer branding, customer success and thought leadership programs.

You’ll own content from interviews to publishing, coordinating approvals, and using insights to improve performance across websites, blogs, social posts, newsletters