Storytelling & Content Architect - Hybrid

Boustead; Brisbane; Hybrid; AUD 65,000 - 90,000; Full time

Job summary

Esri Australia is seeking a Communications and Content Specialist to join the Integrated Communications team on a hybrid basis. You will uncover compelling customer stories and expert insights and translate them into engaging content across websites, blogs, social media and campaigns.

You'll collaborate with marketing, sales and regional teams to manage content workflows, EVP content, and thought leadership programs, delivering high-quality storytelling that resonates with diverse audiences.

Qualifications

• Experience in communications, content marketing, journalism or related field.
• Strong writer with excellent editing and proofreading skills.
• Ability to write across formats: long-form articles, blogs, newsletters, social media.
• Adapt messaging for different audiences, industries and channels.
• Experience in B2B or technology environments is highly regarded.
• Ability to interview stakeholders and translate technical content into engaging stories.
• Strong prioritisation and deadline management.
• Solid stakeholder management and cross-team collaboration.
• Proactive, data-informed approach and continuous improvement mindset.
• Familiarity with HubSpot or Asana is beneficial.
• Current permanent and full-time working rights in Australia.

Responsibilities

• Create and coordinate content across multiple channels, manage content workflows.
• Lead EVP content planning and build a pipeline of employee stories.
• Develop content for internal and external audiences, using insights to improve performance.
• Manage the editorial calendar with deadlines and publication schedules.
• Coordinate social media content scheduling in line with strategies and brand guidelines.
• Develop partner content communicating shared value and outcomes.
• Support event communications with content creation, editing and proofreading.
• Apply SEO principles and performance insights to improve reach and engagement.

Skills

Storytelling

Content writing

Editing

Content marketing

Journalism

HubSpot

Asana

Tools

HubSpot

Asana

Job description

Esri Australia is seeking a Communications and Content Specialist to join the Integrated Communications team on a hybrid basis. You will uncover compelling customer stories and expert insights and translate them into engaging content across websites, blogs, social media and campaigns.

You'll collaborate with marketing, sales and regional teams to manage content workflows, EVP content, and thought leadership programs, delivering high-quality storytelling that resonates with diverse audiences.