Seo Content Specialist – Q1 Crestmead

Oxworks Services Pty; Brisbane; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

Esri Australia is seeking a Communications and Content Specialist to tell compelling GIS stories across multiple channels. You’ll interview subject matter experts, turn complex data into clear narratives and manage content workflows within an Integrated Communications team.

You’ll collaborate with marketing, sales, customer success, HR and regional teams to preserve EVP messaging, publish engaging content and support employer branding and thought leadership initiatives in a hybrid work model.

Qualifications

• You must have a passion for storytelling and ability to translate complex information into clear content.
• Experience creating content across website, blogs, social media, newsletters.
• Ability to manage editorial calendar and collaborate with multiple stakeholders.

Responsibilities

• Create engaging customer stories through interviews and approvals.
• Research and update website content, blogs and social posts.
• Lead EVP content planning for employer branding.
• Coordinate social media scheduling in line with brand guidelines.
• Develop partner content that communicates shared value.

Skills

Storytelling

Content creation

Interviewing customers

Copywriting

Content strategy

Tools

CMS

Job description

Communications and Content Specialist Hybrid

We deliver the best GIS solutions in the world, with the brightest minds on the map.

What are the issues that matter most to you? Climate change, national security, disaster response?

At Esri Australia you'll work alongside people at the forefront of these issues, connect them with the best tech and solutions, and get an inside look at the real-world challenges shaping our future.

We turn problems into opportunities, and that takes two things:

• The most powerful GIS technology and solutions.
• Driven, talented, and passionately curious people.

Here we bring the two together, and that's how we achieve incredible things for communities, economies and your career.

About the Role

Every great story starts with curiosity. The best ones are rarely the obvious- instead they're found by asking one more question, listening closely and noticing what others miss.

GIS is full of those stories. The technology quietly shapes so much of everyday life, but behind it are the people, ideas and moments that make it interesting. We need someone curious enough to find them and creative enough to tell them.

That’s where you come in. As our next Communications and Content Specialist, you’ll join an Integrated Communications team that’s always on the hunt for the next great story. You’ll uncover what makes it interesting and bring it to life across different formats and channels.

Working closely with marketing, sales, customer success, HR and regional teams, you'll create and coordinate content across multiple channels, manage content workflows, and play a key role in our customer success, employee value proposition and thought leadership programs.

You don’t need to be passionate about GIS. You need to be passionate about storytelling, curious about what makes people tick, and excited by finding the ideas behind the technology.

Some major responsibilities:

• Create engaging customer stories by interviewing customers and subject matter experts, coordinating approvals and turning complex information into clear, audience-focused content.
• Research, write and update website content, blogs, social media posts, newsletters and campaign content across multiple markets.
• Lead EVP content planning and build a pipeline of employee stories that support employer brand and talent attraction initiatives.
• Create and adapt content for internal and external audiences, using engagement insights to continuously improve performance.
• Manage the editorial calendar, ensuring deadlines, approvals and publication schedules remain on track.
• Coordinate social media content scheduling and publishing in line with approved strategies and brand guidelines.
• Develop and adapt partner content that communicates shared value