Specialist - Marketing Technology & Automation

Canon New Zealand; Sydney; On-site; AUD 100,000 - 165,000; Full time

Benefits offered by this job

Flexible working

Job summary

Canon Australia is seeking a Specialist - Marketing Technology & Automation in Sydney to drive the next evolution of its marketing technology ecosystem. This highly visible role spans marketing, customer data and technology to understand, engage and grow Canon's customer base.

Reporting to the Manager - Digital & Experience Design in Macquarie Park, you will manage Salesforce CRM, advance marketing automation, improve data quality, design automated journeys, and develop dashboards to

Qualifications

• Experience in a Marketing Technology, Marketing Operations, CRM or Marketing Automation role.
• Hands-on Salesforce CRM experience (essential).
• Experience with customer data, data governance and platform integrations.
• Experience supporting or managing marketing automation and customer journey initiatives.
• Knowledge of digital analytics, reporting and performance measurement frameworks.
• Experience with data-driven segmentation to engage customers.
• Ability to collaborate across Marketing, Sales, IT and external partners.
• Interest in AI-enabled marketing tools.

Responsibilities

• Manage and optimise Salesforce CRM to support marketing and customer engagement initiatives.
• Develop reports, dashboards and insights that support data-driven decision making.
• Design, build and optimise automated customer journeys.
• Drive customer segmentation and personalisation initiatives.
• Improve data quality, governance and use across platforms.
• Collaborate with Marketing, Sales, IT and external partners to deliver integrated solutions.
• Support digital measurement, analytics and campaign performance optimisation.
• Contribute to the future roadmap for marketing technology and customer engagement.
• Identify opportunities to apply AI in marketing initiatives.

Skills

Salesforce CRM

Marketing Automation

Customer Data

Data Governance

Integrations

Analytics

AI Marketing Tools

Job description

Select how often (in days) to receive an alert:

• Shape Canon's customer data strategy
• Drive innovation through MarTech and AI
• Work with a collaborative and supportive team

About Us

Canon is a global leader in imaging solutions, trusted by millions for innovation and quality. In Australia and New Zealand, we’re proud to deliver products and services that help people connect, communicate, and achieve more every day. When you join Canon Australia, you’ll experience a supportive culture that values your contribution and empowers you to grow. We’re committed to helping you develop your career and turn your goals into reality, while playing an integral role in our success across the region.

About the Role

We're looking for a Specialist - Marketing Technology & Automation located in Sydney to help drive the next evolution of Canon's marketing technology ecosystem. This is a highly visible role that sits across marketing, customer data and technology, helping the business better understand, engage and grow its customer base.

Reporting to the Manager - Digital & Experience Design and based in Macquarie Park, you will play a key role in managing customer data, Salesforce CRM capability and marketing automation initiatives across Canon's Consumer, Professional and B2B divisions. You'll work closely with Marketing, Sales and IT teams to optimise customer journeys, improve data quality and integrations, deliver actionable insights, and identify new opportunities to leverage automation and AI to drive business outcomes.

Scope of the role includes:

• Manage and optimise Salesforce CRM to support marketing and customer engagement initiatives
• Support the ongoing development of Canon's marketing technology ecosystem
• Improve the quality, governance and use of customer data across platforms
• Design, build and optimise automated customer journeys
• Drive customer segmentation and personalisation initiatives
• Develop reports, dashboards and insights that support data-driven decision making
• Identify opportunities to improve marketing effectiveness through automation and AI
• Collaborate with Marketing, Sales, IT and external partners to deliver integrated solutions
• Support digital measurement, analytics and campaign performance optimisation
• Contribute to the future roadmap for marketing technology and customer engagement

About you

You're passionate about the role technology and data play in creating better customer experiences. You enjoy understanding how systems connect, how data flows between platforms, and how automation can improve both efficiency and results.

You'll bring a strong background in Salesforce CRM, customer data and marketing technology, along with the ability to work effectively with both technical and non-technical stakeholders. You're naturally curious, commercially minded and enjoy translating complex challenges into practical solutions.

Most importantly, you're excited by the opportunity to shape how Canon uses customer data, automation and emerging technologies to deliver exceptional customer experiences and business outcomes.

Key skills and experience include:

• Experience in a Marketing Technology, Marketing Operations, CRM or Marketing Automation role
• Strong hands-on Salesforce CRM experience (essential)
• Experience working with customer data, data governance and platform integrations
• Proven experience supporting or managing marketing automation and customer journey initiatives
• Knowledge of digital analytics, reporting and performance measurement frameworks
• Experience using data and segmentation to drive customer engagement and business outcomes
• Ability to build strong relationships across Marketing, Sales, IT and external partners
• Experience with AI-enabled marketing tools or a strong interest in emerging marketing technologies

What’s in it for you

We believe in the power of an inclusive and diverse workforce. We trust you will bring your authentic self to work, and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate. Where possible, flexible working arrangements are the norm, as we know a better work-life balance can improve your motivation, performance, and productivity.

As an equal opportunity employer focused on strengthening our inclusive culture, all applicants will be considered and we welcome applications from people of all ages, cultures including Aboriginal and Torres Strait Islander peoples, abilities, religious beliefs, national origin, sexual orientation and gender identities. Benefits/perks may vary depending on the nature of your employment with Canon Group and the country where you work.

All applicants must be eligible to work in the country they are applying to at the time of application.

Successful applicants will be notified of next steps.