MarTech & Automation Specialist (Salesforce & AI)

Canon New Zealand; Sydney; On-site; AUD 100,000 - 165,000; Full time

Benefits offered by this job

Flexible working

Job summary

Canon Australia is seeking a Specialist - Marketing Technology & Automation in Sydney to drive the next evolution of its marketing technology ecosystem. This highly visible role spans marketing, customer data and technology to understand, engage and grow Canon's customer base.

Reporting to the Manager - Digital & Experience Design in Macquarie Park, you will manage Salesforce CRM, advance marketing automation, improve data quality, design automated journeys, and develop dashboards to

Qualifications

• Experience in a Marketing Technology, Marketing Operations, CRM or Marketing Automation role.
• Hands-on Salesforce CRM experience (essential).
• Experience with customer data, data governance and platform integrations.
• Experience supporting or managing marketing automation and customer journey initiatives.
• Knowledge of digital analytics, reporting and performance measurement frameworks.
• Experience with data-driven segmentation to engage customers.
• Ability to collaborate across Marketing, Sales, IT and external partners.
• Interest in AI-enabled marketing tools.

Responsibilities

• Manage and optimise Salesforce CRM to support marketing and customer engagement initiatives.
• Develop reports, dashboards and insights that support data-driven decision making.
• Design, build and optimise automated customer journeys.
• Drive customer segmentation and personalisation initiatives.
• Improve data quality, governance and use across platforms.
• Collaborate with Marketing, Sales, IT and external partners to deliver integrated solutions.
• Support digital measurement, analytics and campaign performance optimisation.
• Contribute to the future roadmap for marketing technology and customer engagement.
• Identify opportunities to apply AI in marketing initiatives.

Skills

Salesforce CRM

Marketing Automation

Customer Data

Data Governance

Integrations

Analytics

AI Marketing Tools

Job description

Canon Australia is seeking a Specialist - Marketing Technology & Automation in Sydney to drive the next evolution of its marketing technology ecosystem. This highly visible role spans marketing, customer data and technology to understand, engage and grow Canon's customer base.

Reporting to the Manager - Digital & Experience Design in Macquarie Park, you will manage Salesforce CRM, advance marketing automation, improve data quality, design automated journeys, and develop dashboards to