Social Media Strategy Lead for Digital Engagement

Www.chandlermacleod.com; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Chandler Macleod in Sydney is seeking a Social Media Strategy Lead to shape how a large organisation engages with its community across digital channels. You will develop governance, drive content strategy and lead data-driven improvements.

You will work with communications, digital transformation and senior leadership to optimise channel performance, reporting and stakeholder engagement, balancing strategic planning with hands-on delivery.

Qualifications

• Demonstrated experience developing and executing social media strategies.
• Strong stakeholder engagement and project management skills.
• Expertise across social media platforms, audience behaviour, content trends and governance.
• Experience using analytics and insights to improve engagement and performance.
• Excellent written communication, reporting and presentation skills.
• The ability to balance strategic planning with hands-on content delivery.

Responsibilities

• Lead the development and implementation of a new organisation-wide Social Media Strategy.
• Review existing social media channels, governance frameworks, processes and performance to identify opportunities for improvement.
• Analyse audience insights, engagement trends and channel performance to support data-driven decision making.
• Develop recommendations relating to governance, operating models, approval processes and content planning.
• Plan, schedule and publish engaging content across multiple social media platforms.
• Build strong relationships with internal stakeholders to improve collaboration, storytelling and content consistency.
• Assess capability and resourcing requirements and recommend improvements to social media management practices.
• Enhance reporting frameworks, content standards, author guidance and channel management processes.

Skills

Social media strategy

Stakeholder engagement

Project management

Analytics and insights

Written communication

Job description

Chandler Macleod in Sydney is seeking a Social Media Strategy Lead to shape how a large organisation engages with its community across digital channels. You will develop governance, drive content strategy and lead data-driven improvements.

You will work with communications, digital transformation and senior leadership to optimise channel performance, reporting and stakeholder engagement, balancing strategic planning with hands-on delivery.