Social Media Specialist

Chandler Macleod Group; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Chandler Macleod Group is seeking a senior Social Media Strategist to lead the development of an organisation-wide social media strategy and governance model. You will work with communications, digital transformation and leadership teams to shape digital engagement, content planning and channel performance, driving consistency and collaboration across the organisation.

This role emphasizes data-informed decision making, stakeholder collaboration and delivering measurable improvements in audience

Qualifications

• Demonstrated experience developing and executing social media strategies.
• Strong stakeholder engagement and project management skills.
• Expertise across social media platforms, audience behaviour, content trends and governance.
• Experience using analytics and insights to improve engagement and performance.
• Excellent written communication, reporting and presentation skills.
• The ability to balance strategic planning with hands-on content delivery.

Responsibilities

• Lead the development and implementation of a new organisation-wide Social Media Strategy.
• Review existing social media channels, governance frameworks, processes and performance to identify opportunities for improvement.
• Analyse audience insights, engagement trends and channel performance to support data-driven decision making.
• Develop recommendations relating to governance, operating models, approval processes and content planning.
• Plan, schedule and publish engaging content across multiple social media platforms.
• Build strong relationships with internal stakeholders to improve collaboration, storytelling and content consistency.
• Assess capability and resourcing requirements and recommend improvements to social media management practices.
• Enhance reporting frameworks, content standards, author guidance and channel management processes.

Skills

Social media strategy

Stakeholder engagement

Project management

Analytics & insights

Written communication

Content delivery

Job description

This is a unique opportunity to review and transform how a large and complex organisation engages with its community through social media. You will develop best-practice governance frameworks, improve channel performance, and create a future-focused operating model that drives greater consistency, collaboration and engagement.

Working closely with communications, digital transformation and senior leadership teams, you will play a key role in shaping future digital communications strategies and service delivery outcomes.

Key Responsibilities

• Lead the development and implementation of a new organisation-wide Social Media Strategy.
• Review existing social media channels, governance frameworks, processes and performance to identify opportunities for improvement.
• Analyse audience insights, engagement trends and channel performance to support data-driven decision making.
• Develop recommendations relating to governance, operating models, approval processes and content planning.
• Plan, schedule and publish engaging content across multiple social media platforms.
• Build strong relationships with internal stakeholders to improve collaboration, storytelling and content consistency.
• Assess capability and resourcing requirements and recommend improvements to social media management practices.
• Enhance reporting frameworks, content standards, author guidance and channel management processes.

About You

• Demonstrated experience developing and executing social media strategies.
• Strong stakeholder engagement and project management skills.
• Expertise across social media platforms, audience behaviour, content trends and governance.
• Experience using analytics and insights to improve engagement and performance.
• Excellent written communication, reporting and presentation skills.
• The ability to balance strategic planning with hands-on content delivery.

If you're passionate about social media strategy, digital engagement and organisational transformation, we'd love to hear from you.

At Chandler Macleod, we are committed to fostering a diverse workforce where everyone is welcome. We encourage applications from Aboriginal and Torres Strait Islander peoples, women, people living with a disability and the LGBTIQA+ community.

You can read more about our commitment to diversity and inclusion at https://www.chandlermacleod.com/diversity-and-inclusion