Senior Social Lead: Community & Insight Strategy

Akcelo; Sydney; Presencial; AUD 130.000 - 170.000; Jornada completa

Descripción de la vacante

Akcelo in Sydney is seeking a strategically driven Social Lead to steer one of Australia’s largest brand accounts. You will manage social presence, oversee social-first content, and extract community insights to inform strategy.

You’ll lead a team of social managers, collaborate with creatives and strategists, and keep up with platform shifts. If you live and breathe social, this role offers a path to elevate a brand’s social footprint across channels.

Formación

• 10+ years of experience in social, ideally from an agency background or client direct.
• Confident communication skills to energetically engage internal and external stakeholders and articulate your thoughts.
• A deep understanding of social formats, strategy and technology.
• Experience leading a team of social managers/executives to deliver different aspects of social.
• Experience working alongside creatives, strategists and producers to make work that pushes boundaries.
• A passion for subcultures and the want to teach people on your own personal insights.
• Strong written skills & attention to detail.
• Comfortable working under urgency, context switching and being resourceful and proactive.
• The willingness to grow with and alongside the business.
• An open attitude and excited by change.

Responsabilidades

• Client Engagement – Working closely with our clients as their key social partner, understanding their business problems and contributing insights/planning to help address them.
• Social Expertise - Bringing your social expertise & insight into your direct work but also through the wider agency to consult on briefs and help elevate the role of social within ideas.
• Channel Management - Own the content calendar and planning for our clients, knowing what messages work best where, when we need clear space in the calendar and juggling brand priorities.
• Cultural Relevance - You understand what moves culture, how to track moments as they gain viral traction and when a brand has a right to contribute to them.
• Social Insights - You know how to work with social listening tools and to digest quantitative data to unpack opportunities for brands to deepen their social footprint.
• Community-First - You understand how to harness a community, what formats and tactics can be used to engage, along with how to embed the right comms frameworks in crisis or campaign scenarios.
• Work collaboratively with creatives, strategists, social folk and clients to deliver best practise

Conocimientos

Social leadership

Content strategy

Community management

Team leadership

Communication skills

Social formats & trends

Crisis comms

Strategic thinking

Attention to detail

Herramientas

Social listening tools

Descripción del empleo

Akcelo in Sydney is seeking a strategically driven Social Lead to steer one of Australia’s largest brand accounts. You will manage social presence, oversee social-first content, and extract community insights to inform strategy.

You’ll lead a team of social managers, collaborate with creatives and strategists, and keep up with platform shifts. If you live and breathe social, this role offers a path to elevate a brand’s social footprint across channels.