Social Media Specialist

Www.chandlermacleod.com; Sydney; Sur place; AUD 110 000 - 150 000; Plein temps

Résumé du poste

Chandler Macleod in Sydney is seeking a Social Media Strategy Lead to shape how a large organisation engages with its community across digital channels. You will develop governance, drive content strategy and lead data-driven improvements.

You will work with communications, digital transformation and senior leadership to optimise channel performance, reporting and stakeholder engagement, balancing strategic planning with hands-on delivery.

Qualifications

• Demonstrated experience developing and executing social media strategies.
• Strong stakeholder engagement and project management skills.
• Expertise across social media platforms, audience behaviour, content trends and governance.
• Experience using analytics and insights to improve engagement and performance.
• Excellent written communication, reporting and presentation skills.
• The ability to balance strategic planning with hands-on content delivery.

Responsabilités

• Lead the development and implementation of a new organisation-wide Social Media Strategy.
• Review existing social media channels, governance frameworks, processes and performance to identify opportunities for improvement.
• Analyse audience insights, engagement trends and channel performance to support data-driven decision making.
• Develop recommendations relating to governance, operating models, approval processes and content planning.
• Plan, schedule and publish engaging content across multiple social media platforms.
• Build strong relationships with internal stakeholders to improve collaboration, storytelling and content consistency.
• Assess capability and resourcing requirements and recommend improvements to social media management practices.
• Enhance reporting frameworks, content standards, author guidance and channel management processes.

Connaissances

Social media strategy

Stakeholder engagement

Project management

Analytics and insights

Written communication

Description du poste

This is a unique opportunity to review and transform how a large and complex organisation engages with its community through social media. You will develop best-practice governance frameworks, improve channel performance, and create a future-focused operating model that drives greater consistency, collaboration and engagement.

Working closely with communications, digital transformation and senior leadership teams, you will play a key role in shaping future digital communications strategies and service delivery outcomes.

Key Responsibilities

• Lead the development and implementation of a new organisation-wide Social Media Strategy.
• Review existing social media channels, governance frameworks, processes and performance to identify opportunities for improvement.
• Analyse audience insights, engagement trends and channel performance to support data-driven decision making.
• Develop recommendations relating to governance, operating models, approval processes and content planning.
• Plan, schedule and publish engaging content across multiple social media platforms.
• Build strong relationships with internal stakeholders to improve collaboration, storytelling and content consistency.
• Assess capability and resourcing requirements and recommend improvements to social media management practices.
• Enhance reporting frameworks, content standards, author guidance and channel management processes.

About You

To be successful, you will have:

• Demonstrated experience developing and executing social media strategies.
• Strong stakeholder engagement and project management skills.
• Expertise across social media platforms, audience behaviour, content trends and governance.
• Experience using analytics and insights to improve engagement and performance.
• Excellent written communication, reporting and presentation skills.
• The ability to balance strategic planning with hands-on content delivery.

If you're passionate about social media strategy, digital engagement and organisational transformation, we'd love to hear from you.

At Chandler Macleod, we are committed to fostering a diverse workforce where everyone is welcome. We encourage applications from Aboriginal and Torres Strait Islander peoples, women, people living with a disability and the LGBTIQA+ community.

You can read more about our commitment to diversity and inclusion at https://www.chandlermacleod.com/diversity-and-inclusion