Social Media Strategist

Narrative Hub; Brisbane; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible work: up to 2 days from home

1pm Friday finishes; time in lieu

Travel compensated

Job summary

Narrative Hub is hiring a Social Media Manager to own client strategies for a portfolio of SEM-friendly Brisbane retainer accounts. You’ll craft strategy, lead onboarding, and shape production plans while coordinating with the on-site team to deliver impactful shoots and measured results.

You’ll work alongside Ainslee and a peer Social Media Manager, expanding into projects and ad-only work, with room to grow across organic, paid, and project content.

Qualifications

• Three+ years in social strategy or content, agency side or in-house
• Clear point of view on short-form content and ability to explain it to a business owner
• Confidence running shoot days and directing people on camera
• Strong data interpretation skills to read reports and make calls
• Experience integrating AI into workflows without compromising content quality
• Driver's licence and own vehicle for Brisbane/SEQ shoots

Responsibilities

• Build client strategies, typically via our paid Strategy Sprint before a retainer starts
• Lead onboarding and strategy meetings, presenting the plan to clients
• Decide ideas, angles, formats and hooks, turning them into production plans
• Produce shoot days: run the plan, set client at ease on camera, extract best performances
• Read the numbers, make a recommendation, and present it to clients
• Keep strategies current every 90 days and flag at-risk accounts early
• QA finished work to ensure it lands on strategy first time
• Contribute to Narrative Hub’s own content and bring trends/new formats to the team

Skills

Social strategy

Content planning

Short-form expert

Shoot day management

Data interpretation

AI in workflow

Driver's license

Job description

Execute on your vision, alongside alongside a team of passionate creatives!

Whether you’re a social media manager ready to step up, or a strategist who also wants to spend time on set, this is your opportunity to grow!

The Role

You’ll look after a set of our retainer clients: a mix of South-East Queensland businesses that want to show up properly on social. You build their strategy, decide what we make and why, produce the shoot day, and come back each quarter to tell them what worked and what’s next.

Where you start: You’ll start alongside Ainslee, our Account Director, on onboarding and strategy sessions, and before long you’ll be running them yourself, end to end. Our Social Media Manager works next to you as an equal, handling briefing, captions, scheduling and pulling the numbers together. Together, you’ll both be across the entire process.

Beyond retainers: Retainers are the core of it, but your thinking won’t stop there. You’ll shape strategy on projects, one off jobs and ads-only clients too, and where a client runs paid alongside organic, you’ll advise on that as well. You’ll also help make Narrative Hub’s own content.

As we grow, the retainer team is splitting into pods, each led by a Strategist with a Coordinator alongside them. This will be where you have full ownership of your book of clients.

What you'll be doing:

• Build client strategies, mostly through our paid Strategy Sprint before a retainer kicks off
• Lead onboarding and strategy meetings, presenting the plan to the client
• Decide the ideas, angles, formats and hooks for each client, and turn them into production plans
• Produce shoot days: run the plan, keep clients comfortable on camera and get the best out of them
• Read the numbers, turn them into a recommendation, and walk clients through it in the room
• Keep strategies current every 90 days, and flag any account that looks at risk early
• QA finished work so it lands on strategy the first time
• Bring trends and new formats to the team, and contribute to Narrative Hub’s own content

What you'll bring to the table:

• Three or more years in social strategy or content, ideally agency side across multiple brands at once. We’ll also consider experienced strategists who have worked in house.
• A clear point of view on short-form, and the ability to explain it to a business owner in plain English
• Confidence running a shoot day and directing people on camera who aren’t used to being there
• Data interpretation skills. You can look at a report and make a call.
• You currently adopt AI into your workflow, but don’t allow your content to turn to slop
• A driver’s licence and your own vehicle. Shoots run across Brisbane and SEQ, and you’ll need to be able to get to these.

What's on offer:

• An attractive remuneration plan, based on experience and responsibilities
• Flexible work arrangements: up to two days a week working from home, shoots permitting
• 1pm Friday finishes, plus time in lieu, and your travel is compensated
• A supportive team of creatives: you’ll work alongside people who care about the work and back each other
• Clear growth and progression: keep developing in the role and across the company, with room to grow across organic, paid and project work
• Guidance and support: mentoring from Matt, day to day support from Ainslee, and workshops with our business coaches