Social Media Pro: Creative Content & Paid Campaigns

Carlile Swim Operations Pty Ltd

Brisbane

On-site

AUD 65,000 - 90,000

Full time

2 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Carlile Swim Operations Pty Ltd in Brisbane is seeking a Social Media Specialist to manage our national network of more than 30 swim schools, creating engaging content and optimizing paid campaigns. You will own social channels across Instagram, Facebook, TikTok, LinkedIn and YouTube, travel to centres to capture authentic stories, and use data to drive creative decisions.

Based at our Paddington Support Office with occasional travel, you will collaborate with Marketing & Customer teams to grow

Qualifications

Experience in social media management or digital marketing.
Experience with Meta Ads Manager and paid social campaigns.
Ability to create engaging, on-brand content for multiple platforms.
Strong analytical skills to interpret metrics and optimize campaigns.
Willingness to travel to swim centres to capture content.

Responsibilities

Set up, manage and optimise paid social advertising campaigns on Meta Ads Manager.
Monitor and analyse campaign performance using CTR, CPC, CPL and conversions.
Continually test and optimise creative, messaging, audiences and spend.
Manage organic social media across Instagram, Facebook, TikTok, LinkedIn and YouTube.
Plan and manage the social media content calendar across our national network.
Create and edit engaging social media content, including reels, stories and static creative.
Write engaging copy for organic and paid social media.
Capture authentic stories from swim centres and collaborate with teams.
Manage Meta Pixel and conversion tracking, testing and troubleshooting.