Social Media Specialist

Carlile Swim Operations Pty Ltd; Brisbane; On-site; AUD 65,000 - 90,000; Full time

Job summary

Carlile Swim Operations Pty Ltd in Brisbane is seeking a Social Media Specialist to manage our national network of more than 30 swim schools, creating engaging content and optimizing paid campaigns. You will own social channels across Instagram, Facebook, TikTok, LinkedIn and YouTube, travel to centres to capture authentic stories, and use data to drive creative decisions.

Based at our Paddington Support Office with occasional travel, you will collaborate with Marketing & Customer teams to grow

Qualifications

• Experience in social media management or digital marketing.
• Experience with Meta Ads Manager and paid social campaigns.
• Ability to create engaging, on-brand content for multiple platforms.
• Strong analytical skills to interpret metrics and optimize campaigns.
• Willingness to travel to swim centres to capture content.

Responsibilities

• Set up, manage and optimise paid social advertising campaigns on Meta Ads Manager.
• Monitor and analyse campaign performance using CTR, CPC, CPL and conversions.
• Continually test and optimise creative, messaging, audiences and spend.
• Manage organic social media across Instagram, Facebook, TikTok, LinkedIn and YouTube.
• Plan and manage the social media content calendar across our national network.
• Create and edit engaging social media content, including reels, stories and static creative.
• Write engaging copy for organic and paid social media.
• Capture authentic stories from swim centres and collaborate with teams.
• Manage Meta Pixel and conversion tracking, testing and troubleshooting.

Skills

Social media management

Campaign optimization

Content creation

Data analytics

Copywriting

Tools

Meta Ads Manager

Canva

CapCut

Job description

Carlile Swim Operations Pty Ltd – Brisbane QLD

Full Time

Social Media. Paid Campaigns. Creative Content. Real Results.

Know how to turn creative social content and paid campaigns into measurable results?

Carlile Swim is looking for a Social Media Specialist to join our Marketing & Customer team, supporting our social media presence across a national network of more than 30 swim schools.

Working closely with our Group Marketing & Communications Manager, you will manage our social media channels, develop engaging content, run and optimise paid advertising campaigns and use performance insights to drive results.

This is an opportunity for someone who enjoys the balance of creativity and data, is confident bringing ideas to life and wants to make a meaningful impact through social media.

The Opportunity:

You will play an important role in growing Carlile Swim's social media presence, connecting with families and supporting our marketing campaigns across Australia.

From managing paid Meta campaigns and analysing performance to capturing authentic stories from our swim centres, you will have the opportunity to contribute across both the creative and performance sides of social media.

Based at our Paddington Support Office, the role involves regular travel to our swim centres to capture content and collaborate with our teams.

What You Will Be Doing:

Set up, manage and optimise paid social advertising campaigns, particularly through Meta Ads Manager, including audience targeting, placements and budget management.

Monitor and analyse campaign performance, using key metrics such as CTR, CPC, CPL and conversions to identify opportunities for improvement.

Continually test and optimise creative, messaging, audiences and campaign spend to improve performance.

Manage our organic social media presence across Instagram, Facebook, TikTok, LinkedIn and YouTube.

Plan and manage the social media content calendar across our national network.

Create and edit engaging social media content, including reels, short videos, stories and static creative.

Write engaging, on brand copy for organic and paid social media.

Work with our swim centres to capture authentic stories, photography and video content.

Manage Meta Pixel and conversion event tracking, testing and troubleshooting to ensure accurate campaign measurement.

What You Will Bring:

Experience in social media management, digital marketing or a similar role.

Strong hands-on experience with Meta Ads Manager, including campaign setup, audience targeting, budgets, optimisation and reporting.

Strong analytical skills, with the ability to interpret campaign data, identify trends and use performance insights to improve results.

Strong knowledge of organic social media platforms, content planning and audience engagement.

Proven experience independently managing organic social media channels, including content planning, creation, publishing, community engagement and performance reporting.

Exceptional written communication, editing and proofreading skills and the ability to create engaging content that reflects our brand.

Confidence creating and editing engaging social content, with experience using Canva and CapCut.

Understanding of Meta Pixel, Events Manager and conversion tracking including setting up, testing and troubleshooting conversion events.

A creative, organised and collaborative approach, with the ability to manage competing priorities.

Willingness to travel to our swim centres to capture content and work with our teams.

We are looking for someone who brings a combination of creativity, initiative and analytical thinking, with an interest in continuing to develop their skills across social media and paid advertising.

Why Join Carlile Swim?

At Carlile Swim, we believe swimming is an essential life skill. Across more than 30 swim schools nationally, our teams help children become safer, more confident swimmers every day.

Joining our Marketing team means you will have the opportunity to:

Make a meaningful impact

by helping more families discover the importance of learning to swim.

Work with an established national brand

with a rich history and a growing network of swim schools.

Bring your creativity and ideas to life

across organic social media, paid advertising and engaging content.

See the impact of your work

through campaign performance, audience engagement and real stories from our swim centres.

Be part of a collaborative team

that values fresh ideas, ownership and continuous improvement.

Our values of PACE guide everything we do: Passionate, All In, Connected and Keep Evolving.

Applications close Sunday 6 December 2026 - Applications will be reviewed as they are received, and suitable candidates may be contacted and progressed through the recruitment process before the closing date.

Carlile Swim is committed to safeguarding children and young people. All team members are required to comply with our safeguarding policies and procedures and relevant employment screening requirements.