Social Media Strategist & Video Producer

ACTV Eastern Melbourne PTY LTD; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

ACTV Eastern Melbourne PTY LTD is seeking a proactive social media specialist to develop and execute engaging content across Instagram, Facebook and TikTok. The role involves planning, filming and editing video content, ensuring a consistent brand voice and aligning campaigns with membership offers and events.

You will manage accounts, monitor engagement and report on performance. You will collaborate with the owner to integrate social media with broader marketing and commercial objectives,

Qualifications

• Experience creating and managing social media content for a business, brand or organisation.
• Practical experience filming and editing short-form video content using editing software and mobile content-production tools.
• Experience managing business social media accounts, developing content calendars and implementing social media campaigns.
• Understanding of social media analytics, audience engagement and digital marketing principles.
• Strong written and verbal communication skills, with the ability to create engaging content for a defined target audience.
• Demonstrated ability to plan, produce and publish content independently while meeting deadlines.
• Experience in the fitness, health, wellness or lifestyle industry.
• A portfolio of previous social media content or digital marketing work.

Responsibilities

• Developing and implementing social media strategies across platforms including Instagram, Facebook and TikTok
• Planning, filming, editing and publishing engaging short-form video content, including Reels, TikToks, training demonstrations, member stories and promotional videos
• Developing and maintaining a structured social media content calendar aligned with business objectives, promotional campaigns and membership offers
• Creating written, visual and video content that communicates ACTV's training philosophy, services, member results and brand identity
• Managing the business's social media accounts, including scheduling posts, monitoring engagement, responding to relevant comments and messages, and maintaining a consistent brand voice
• Developing and executing digital content campaigns to promote memberships, introductory offers, studio events and community initiatives
• Capturing and producing content featuring training sessions, coaches, members and studio activities, with appropriate consent and permissions
• Monitoring social media analytics and preparing reports on reach, engagement, audience growth, website traffic and enquiry generation
• Analysing content performance and adapting strategies to improve audience engagement, lead generation and conversion
• Collaborating with the business owner to align social media activity with broader marketing strategies and commercial objectives

Skills

Social media marketing

Digital marketing

Content creation

Video editing

Content calendars

Analytics

Education

Social media marketing qualification

Marketing qualification

Communications degree

Tools

Editing software

Job description

ACTV Eastern Melbourne PTY LTD is seeking a proactive social media specialist to develop and execute engaging content across Instagram, Facebook and TikTok. The role involves planning, filming and editing video content, ensuring a consistent brand voice and aligning campaigns with membership offers and events.

You will manage accounts, monitor engagement and report on performance. You will collaborate with the owner to integrate social media with broader marketing and commercial objectives,