Digital Marketing Strategist (Social & Influencer)

Sociable Tech Pty Ltd; Melbourne; On-site; AUD 75,000 - 95,000; Full time

Job summary

Britax Childcare Pty Ltd is seeking a Marketing Specialist to support social media, digital marketing, influencer and content activities. You will collaborate with marketing and creative teams to develop engaging content, coordinate campaigns and enhance customer engagement across Facebook, Instagram, YouTube, LinkedIn, and TikTok.

You will help manage calendars, create assets with Canva, and assist in filming short-form videos for social channels.

Qualifications

• 1–3 years of relevant experience in marketing, digital marketing, social media or a similar role.
• Relevant qualification in Marketing, Communications, Business or a related field.
• Experience managing or supporting social media platforms.
• Strong written communication and content creation skills.
• Good understanding of digital marketing principles.
• Experience with social media scheduling and reporting tools.
• Basic graphic design skills using Canva or similar tools.
• Experience creating or editing short-form video content would be highly regarded.
• Familiarity with Google Analytics and digital reporting tools.
• Experience supporting influencer campaigns or brand partnerships would be an advantage.
• Good organisational and time-management skills.
• Ability to manage multiple campaigns and deadlines.
• Creative approach and willingness to contribute new ideas.
• Ability to work collaboratively with marketing, creative and customer support teams.

Responsibilities

• Coordinate and manage social media content across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.
• Assist with preparing and maintaining social media calendars in line with business campaigns, key events and promotional activity.
• Work with the design and creative team to develop social media assets and campaign content.
• Schedule and manage social media content using platforms such as Meta and other social scheduling tools.
• Assist with responding to customer enquiries received through social media channels.
• Support the development and rollout of local and global brand campaigns across digital and social platforms.
• Coordinate requirements for photoshoots, video content and other campaign production activities.
• Create simple social media graphics and content using tools such as Canva.
• Assist with filming and editing short-form video content for social media.
• Coordinate influencer relationships, content requirements, product partnerships and campaign activity across Australia and New Zealand.
• Support influencer campaigns, events and brand activations.
• Assist with digital marketing programs, promotions and email marketing campaigns.
• Support customer journey and conversion optimisation activities across digital channels.
• Monitor digital campaign performance and identify opportunities to improve traffic, engagement, leads and conversions.
• Track and report on social media and digital performance, including audience growth, engagement, reach, website traffic and conversion rates.
• Use analytics and reporting tools, including Google Analytics and social media insights, to support campaign reporting and decision-making.
• Help maintain consistent brand appearance, tone and messaging across marketing activities.
• Stay up to date with digital marketing trends, emerging platforms and new content opportunities.

Skills

Social media

Content creation

Digital marketing

Campaign management

Analytics

Education

Marketing qualification

Communications degree

Business degree

Tools

Canva

Google Analytics

Social media scheduling tools

Job description

Britax Childcare Pty Ltd is seeking a Marketing Specialist to support social media, digital marketing, influencer and content activities. You will collaborate with marketing and creative teams to develop engaging content, coordinate campaigns and enhance customer engagement across Facebook, Instagram, YouTube, LinkedIn, and TikTok.

You will help manage calendars, create assets with Canva, and assist in filming short-form videos for social channels.