Social Media Officer

The Royal Australian College of General Practitioners (RACGP); Australia; Hybrid; AUD 70,000 - 85,000; Full time

Benefits offered by this job

Flexible hybrid work

End-of-year closure leave

LinkedIn Learning access

Employee Assistance Program (EAP)

WhereFit gym discounts

Job summary

The Royal Australian College of General Practitioners (RACGP) is seeking a Social Media Officer to create, schedule and maintain engaging content across RACGP social channels. You will report to the Public Affairs Manager and collaborate with teams across RACGP to support campaigns and a consistent social media presence.

As part of your responsibilities, you will monitor channels, support online GP communities, track performance and stay ahead of trends, providing insights to improve engagement

Qualifications

• Strong social media copywriting skills.
• Excellent organisation and attention to detail.
• Sound judgement and confident communication.
• Social media analytics and reporting skills.

Responsibilities

• Monitor social channels, enquiries and online conversations, escalating sensitive or reputational issues when required.
• Support RACGP teams managing online GP communities, including Facebook and WhatsApp groups.
• Track social media performance and campaign results to identify trends and opportunities for improvement.
• Stay across platform changes, emerging trends and social media best practice, sharing relevant insights with the team.

Skills

Social media copywriting

Organisation

Attention to detail

Analytics and reporting

Job description

• Marketing, Commercial & Communications
• Marketing, Commercial & Communications
• Flexible location
• Full Time, Permanent

21/10/2026

• Base salary: $77,673 + Super + salary packaging options of up to $15,900 for living expenses (under RACGP’s health promotion charity status)
• Full time, permanent opportunity
• Location: Flexible location within Australia / WFH options available

About the opportunity:

As our Social Media Officer, you’ll create, schedule and maintain engaging content across RACGP social channels. Reporting to the Public Affairs Manager and working closely with the Social Media & Content Specialist and teams across the RACGP, you’ll support campaigns, community engagement and a consistent social media presence.

As our Social Media Officer, you’ll also:

• Monitor social channels, enquiries and online conversations, escalating sensitive or reputational issues when required
• Support RACGP teams managing online GP communities, including Facebook and WhatsApp groups
• Track social media performance and campaign results to identify trends and opportunities for improvement
• Stay across platform changes, emerging trends and social media best practice, sharing relevant insights with the team

Skills & Experience

• Strong social media copywriting skills
• Excellent organisation and attention to detail
• Sound judgement and confident communication
• Social media analytics and reporting skills.

Benefits of working for us:

At the RACGP, we believe in looking after the people who support and champion Australia’s general practitioners. We’ve built a collaborative environment that gives you the trust, flexibility and balance you need to do your best work and thrive. You’ll also enjoy a range of benefits, including:

• Boost your take-home pay: Access up to $15,900 tax-free, plus meal, entertainment, novated lease and pre-tax electric vehicle options.
• Flexible hybrid work: Work in a way that supports balance, connection and role requirements.
• Extra paid leave: Enjoy end-of-year closure leave and additional paid leave options.
• Continuous career growth: Tailored training, dedicated leadership excellence programs, and unlimited access to LinkedIn Learning.
• Health and wellbeing: Free, confidential coaching and counseling through our Employee Assistance Program (EAP), plus up to 50% off gym, fitness and wellbeing programs through WhereFit.

Strengthening general practice for a healthier Australia

As Australia’s leading professional member college for GPs, the RACGP educates and advocates for 50,000+ GPs at the heart of every community. By joining our team, your daily work will reach into the lives of everyone who walks into a consultation, keeping the backbone of our healthcare system strong and world-class. In return, you’ll find genuinely interesting work, diverse opportunities to grow, and a flexible, purpose-driven team that respects your life outside of work.

Applications close: 4 November 2026

You can explore our recruitment process and find full position descriptions on our careers page. (Please note: you will need valid right-to-work rights in Australia to apply), please visit our careers page.

We are not accepting applications from recruitment agencies for this role.

We value diversity and encourage applications from Aboriginal and Torres Strait Islander people, people with disability, and people from diverse backgrounds. If you need support or adjustments during the recruitment process, please let us know so we can support you.

The RACGP acknowledges the Traditional Custodians of the land and waterways in which we work and live. We recognise their continuing connection to land, water and culture, and pay our respects to Elders past, present and emerging.

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

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