Social Media Officer

The Australian Institute of Physics; Adelaide; On-site; AUD 85,000 - 93,000; Part time

Job summary

Flinders University is seeking a Social Media Officer (Chinese Channels) to craft engaging content for Xiaohongshu and other Chinese platforms. You will build lively online communities, respond to audiences, and drive campaigns that attract prospective students from China.

The role requires native-level Mandarin and advanced English, strong content creation skills, and collaboration with Marketing and Student Recruitment teams to showcase student stories and support international recruitment

Qualifications

• Native-level written and spoken Chinese and advanced English communication.
• Experience creating high-quality social media content (videos, photography, posts).
• Strong understanding of Chinese social media platforms, especially Xiaohongshu (RED).

Responsibilities

• Create engaging content across Chinese social media channels, with a focus on Xiaohongshu (RED).
• Build and maintain active online communities and drive engagement.
• Track performance and use insights to optimize content and grow audiences.
• Collaborate with university colleagues to showcase student stories and support international recruitment.

Skills

Mandarin Chinese

English proficiency

Content creation

Social media management

Chinese platforms

Tools

Xiaohongshu (RED)

Job description

## Social Media OfficerApply: Bedford Park / Kaurna Country: Part time: Posted Today: JR0000017752* Part-Time at 0.5 FTE | Fixed term (12 months)* Higher Education Officer Level 5 | $84,599 - $93,366 (pro-rata)* Location: **Bedford Park / Kaurna Country*** **View Position Description**This is a unique opportunity for someone who possess native-level written and spoken communication skills in Mandarin Chinese and advanced English communication skills to work with Flinders Marketing and Student Recruitment Team.**About the Role**Ready to create content that reaches and inspires future students across one of China's most popular social media platforms? As the Social Media Officer (Chinese Channels), you'll help grow Flinders University's presence in China through engaging content, online community building, and digital campaigns that connect with prospective students.In this role, you will be responsible for:* Creating and sharing engaging content across Chinese social media channels, with a strong focus on Xiaohongshu (RED).* Building and maintaining active online communities by responding to audiences and encouraging engagement.* Tracking social media performance and using insights to improve content and grow audiences.* Collaborating with colleagues across the University to showcase student stories and support international student recruitment.For more information on the key position responsibilities, please see the *position description*This position makes a significant contribution to the University’s strategic plan, “Changing 10 million lives, Every One Matters” by 2035, by building awareness of Flinders University among prospective students in China through engaging social media content. The role supports Flinders’ commitment to being student-centred, fostering a vibrant culture through storytelling, and driving innovation through the effective use of digital and social media platforms.**About You**You are a creative and motivated social media professional who understands Chinese social media and what audiences enjoy seeing online. You can create great content, build engagement, and use data to improve results.To succeed in this role, you will have:* Experience creating high-quality social media content, including videos, photography and written posts.* Strong understanding of Chinese social media platforms, particularly Xiaohongshu (RED), trends and audience interests.* Native-level written and spoken communication skills in both Mandarin Chinese and English.* Ability to review social media results, identifying opportunities for improvement and managing multiple tasks effectively.**About the Marketing and Student Recruitment team**The Marketing and Student Recruitment team is evolving in 2026 with exciting new opportunities at our vibrant Bedford Park campus and the cutting-edge Flinders City Campus. As we accelerate our growth ambitions, we are looking for skilled and motivated team members to help drive our marketing strategies and initiatives. If you are passionate about shaping impactful marketing campaigns, building the Flinders University brand, and contributing to the recruitment of future students, we want to hear from you.Join us in a team that is focused on innovation, excellence, and delivering results that will position Flinders as a leader in higher education.**Life at Flinders**They say know your place. We say you've found it right here.Flinders University was founded on the belief that learning should open minds, celebrate individuality and give people the freedom to pursue their own point of view. That spirit lives on in our community of thinkers, doers and changemakers who challenge convention, and each other, to shape what comes next.Rising to a challenge is nothing new for Flinders. During our first 60 years, we’ve navigated revolutionary changes in social and cultural norms, and have responded to transformative economic, environmental and technological developments. Through it all, we’ve continued to deliver for our students and community, innovating in learning and research to prepare graduates for the changing world they help create.Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don't just accommodate differences; we embrace and celebrate them.So, why work at Flinders?* 17% Superannuation + salary packaging options* Flexible working arrangements* Awarded the AHEIA Higher Education Award for Workplace Culture Excellence due to our commitment to wellbeing through our Thriving@Flinders staff wellbeing program* Wide range of professional development activities and services, including exclusive staff study offers* We embrace diversity and promote equity and inclusion for all students and staff, as shown through our three SAGE Cygnet Awards.* Vibrant campus life and amenities including on campus health care services, gym and childcare centre (Bedford Park, South Australia).* Recognised as a Veteran Employer of Choice**Our Commitment to Reconciliation and Indigenous Employment**Flinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples. We are committed to progressing Indigenous advancement in education, research, employment, and wellbeing, and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all Flinders vacancies. * Please see here for our Reconciliation Action Plan* Please see here for our Indigenous Workforce Strategy**Prescribed Conditions for Employment**Appointment to this role is conditional on the completion of required pre-employment checks and declarations, each of which must be satisfactory to the University. This includes:* A current completed Nationally Coordinated Criminal History Check and Gender Based Violence Declaration which is satisfactory to the University. The contract of Employment is conditional upon the receipt of these completed compliance checks. A disclosable outcome will not automatically disqualify a candidate from consideration. Each case will be assessed on its individual merits and relevance to the inherent requirements of the role.**How to Apply and Information** * You are required to submit a CV, along with a Cover Letter as a separate document, telling us a little about yourself, and why you feel you are suited to this role.* Flinders University is committed to providing an environment where staff with disability are valued, supported and encouraged to participate fully and independently in the life of the University. If you require any reasonable adjustments to assist you in the selection process, please advise the contact in the Recruitment Team so that we can make appropriate arrangements through [e-mail] or call 08 8201 2383.* For more information regarding this position, please contact **Laura Logan****Certification****Applications to be submitted before 10.00pm:**25 Oct 2026At Flinders we embrace and celebrate diversity and encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, ethnicities, abilities, sexual orientations, and gender identities.