Social Media Officer

Flinders University; Adelaide; On-site; AUD 85,000 - 93,000; Part time

Job summary

Flinders University is seeking a part-time Social Media Officer (Chinese Channels) based at Bedford Park. You will craft content for Chinese social media, with a focus on Xiaohongshu (RED), and build active online communities to engage prospective students in China.

You will track performance, use insights to improve campaigns, and collaborate with the Marketing and Student Recruitment team to showcase student stories and support international recruitment efforts.

Qualifications

• Native-level written and spoken Mandarin and advanced English.
• Experience creating high-quality social media content (videos, photography, written posts).
• Strong understanding of Chinese social media platforms and trends.

Responsibilities

• Create engaging content across Chinese social media channels, with a focus on Xiaohongshu (RED).
• Build and maintain active online communities by engaging with audiences.
• Track social media performance and use insights to improve content and grow audiences.
• Collaborate with colleagues across the University to showcase student stories and support international student recruitment.

Tools

Xiaohongshu (RED)

Job description

• Part-Time at 0.5 FTE | Fixed term (12 months)

• Higher Education Officer Level 5 | $84,599 - $93,366(pro-rata)

• Location: Bedford Park / Kaurna Country

• View Position Description

This is a unique opportunity for someone who possess native-level written and spoken communication skills in Mandarin Chinese and advanced English communication skills to work with Flinders Marketing and Student Recruitment Team.

About the Role

Ready to create content that reaches and inspires future students across one of China’s most popular social media platforms? As the Social Media Officer (Chinese Channels), you’ll help grow Flinders University’s presence in China through engaging content, online community building, and digital campaigns that connect with prospective students.

In this role, you will be responsible for:

• Creating and sharing engaging content across Chinese social media channels, with a strong focus on Xiaohongshu (RED).
• Building and maintaining active online communities by responding to audiences and encouraging engagement.
• Tracking social media performance and using insights to improve content and grow audiences.
• Collaborating with colleagues across the University to showcase student stories and support international student recruitment.

For more information on the key position responsibilities, please see the position description

This position makes a significant contribution to the University’s strategic plan, “Changing 10 million lives, Every One Matters” by 2035, by building awareness of Flinders University among prospective students in China through engaging social media content. The role supports Flinders’ commitment to being student-centred, fostering a vibrant culture through storytelling, and driving innovation through the effective use of digital and social media platforms.

About You

You are a creative and motivated social media professional who understands Chinese social media and what audiences enjoy seeing online. You can create great content, build engagement, and use data to improve results.

To succeed in this role, you will have:

• Experience creating high-quality social media content, including videos, photography and written posts.
• Strong understanding of Chinese social media platforms, particularly Xiaohongshu (RED), trends and audience interests.
• Native-level written and spoken communication skills in both Mandarin Chinese and English.
• Ability to review social media results, identifying opportunities for improvement and managing multiple tasks effectively.

About the Marketing and Student Recruitment team

The Marketing and Student Recruitment team is evolving in 2026 with exciting new opportunities at our vibrant Bedford Park campus and the cutting-edge Flinders City Campus. As we accelerate our growth ambitions, we are looking for skilled and motivated team members to help drive our marketing strategies and initiatives. If you are passionate about shaping impactful marketing campaigns, building the Flinders University brand, and contributing to the recruitment of future students, we want to hear from you.

Join us in a team that is focused on innovation, excellence, and delivering results that will position Flinders as a leader in higher education.

Life at Flinders

They say know your place. We say you’ve found it right here.

Flinders University was founded on the belief that learning should open minds, celebrate individuality and give people the freedom to pursue their own point of view. That spirit lives on in our community of thinkers, doers and changemakers who challenge convention, and each other, to shape what comes next.

Rising to a challenge is nothing new for Flinders. During our first 60 years, we’ve navigated revolutionary changes in social and cultural norms, and have responded to transformative economic, environmental and technological developments. Through it all, we’ve continued to deliver for our students and community, innovating in learning and research to prepare graduates for the changing world they help create.

Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don’t just accommodate differences; we embrace and celebrate them.

So,why work at Flinders?

• 17% Superannuation + salary packaging options
• Flexible working arrangements
• Awarded the AHEIA Higher Education Award for Workplace Culture Excellence due to ourcommitment to wellbeing through ourThriving@Flindersstaff wellbeing program
• Wide range of professional development activities andservices, including exclusive staff study offers
• We embrace diversity and promote equity and inclusion for all students and staff, as shown through our three SAGE Cygnet Awards.
• Vibrant campus life and amenities including on campushealth care servicesgymandchildcare centre(Bedford Park, South Australia).
• Recognised as a Veteran Employer of Choice

Our Commitment to Reconciliation and Indigenous Employment

Flinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples. We are committed to progressing Indigenous advancement in education, research, employment, and wellbeing, and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all Flinders vacancies.

• Please see here for ourReconciliation Action Plan
• Please see here for ourIndigenous Workforce Strategy

Prescribed Conditions for Employment

Appointment to this role is conditional on the completion of required pre-employment checks and declarations, each of which must be satisfactory to the University.This includes:

• AcurrentcompletedNationally Coordinated Criminal History Checkand Gender Based ViolenceDeclarationwhich is satisfactory to the University. The contract of Employment is conditional uponthe receipt of thesecompleted compliance checks.Adisclosable outcomewill not automatically disqualify a candidate from consideration. Each case will be assessed on its individual merits and relevance to the inherent requirements of the role.

Certification

Applications to be submitted before 10.00pm:

25 Oct 2026

At Flinders we embrace and celebrate diversity and encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, ethnicities, abilities, sexual orientations, and gender identities.

Flinders. Fearless.