Social Media & Marketing Manager

Sphere Bridal Gallery PTY LTD; Brisbane; Remote; AUD 34,000 - 48,000; Part time

Benefits offered by this job

Flexible hours

Remote work

Job summary

Sphere Bridal Gallery PTY LTD is seeking a commercially minded, highly organized Social Media & Marketing Manager on a part-time freelance basis. The role requires ownership of digital marketing planning and execution, ensuring each channel reinforces Sphere's distinctive luxury bridal identity and supports business goals.

You will work closely with the founder and Creative Content Producer to build a cohesive brand narrative across social, website, partnerships and campaigns, with a focus on

Qualifications

• 3–5 years of relevant experience in social media management or digital marketing, ideally within luxury, premium fashion, beauty, lifestyle or a design‑led business.
• Strong creative judgment and ability to build brand identity through digital channels.
• Experience developing content calendars, managing publishing schedules and reporting on performance.

Responsibilities

• Develop and maintain a comprehensive marketing calendar across brand, boutique and commercial initiatives.
• Translate priorities into integrated marketing activity, including launches, trunk shows, events and campaigns.
• Manage Sphere's social channels (Instagram, Facebook) and establish TikTok and Pinterest presence with strategy and assets.
• Plan, curate, captions, schedule and publish content; maintain a distinctive brand voice.
• Coordinate creative briefs for the Content Producer and oversee content calendar and library.

Skills

Social media management

Digital marketing

Brand storytelling

Content calendars

Analytics & reporting

Tools

Squarespace

Meta Business Suite

Paid social ads

TikTok Ads

Job description

Sphere Bridal Gallery PTY LTD – Fortitude Valley QLD

Engagement: Freelance/Part-time
Hours: Agreed weekly allocation, to be confirmed
Location: Remote, with occasional Brisbane-based requirements

About Sphere Bridal Gallery

Sphere Bridal Gallery is a contemporary luxury bridal destination, defined by a distinctive point of view on fashion, style and the modern bride. With a considered curation of leading Australian and international designers, Sphere brings together exceptional design, personal expression and a highly considered bridal experience.

Entering its next phase of growth, Sphere is focused on strengthening its identity and desirability as a brand in its own right, building a more recognisable presence within the wider fashion and bridal landscape, and cultivating a community that connects with Sphere beyond the individual designers it represents.

The opportunity

We are seeking a commercially minded, highly organised and proactive Social Media & Marketing Manager to support Sphere's next phase of growth on a part-time freelance basis.

This is a hands‑on role for someone who combines an instinctive understanding of luxury, fashion and brand storytelling with the ability to translate strategy into consistent, considered and commercially effective marketing activity.

Working closely with Sphere's founder and Creative Content Producer, you will take ownership of digital marketing planning and execution, ensuring every channel contributes to building Sphere's distinctive identity, growing its community and supporting business objectives.

Key responsibilities

Marketing strategy and planning

Develop and maintain an overarching marketing calendar capturing key brand, boutique and commercial initiatives across the business, including activity at Sphere's James Street boutique.

Translate brand and business priorities into integrated marketing activity, including designer launches, trunk shows, boutique events, sample sales, partnerships and appointment‑driving campaigns.

Develop and manage a separate rolling monthly social media content calendar, planned at least four weeks in advance and aligned with the broader marketing calendar.

Maintain the social media calendar as a shared working document, outlining content concepts, channels, proposed assets, captions, publishing dates and approval status.

Identify opportunities to strengthen Sphere's own brand narrative and presence beyond the individual designers it represents.

Ensure all marketing activity aligns with Sphere's brand positioning, identity and tone of voice, adhering to the brand book and established creative guidelines once developed.

Champion consistency in how Sphere is represented across social media, website, campaigns, partnerships and boutique communications, strengthening recognition of Sphere as a brand in its own right.

Bring proactive ideas and recommendations to the founder, supported by an understanding of commercial priorities and audience behaviour.

Social media management

Own the day-to-day management of Sphere's Instagram and Facebook channels.

Develop, launch and establish Sphere's TikTok and Pinterest presence, including channel strategy, content pillars, publishing approach and audience development.

Plan, curate, caption, schedule and publish content across relevant channels.

Maintain a consistent and distinctive brand voice and visual identity.

Manage community engagement, including comments, direct messages and relevant bridal enquiries, with clear escalation processes for boutique staff.

Identify opportunities to strengthen audience relationships and build an engaged community around Sphere's perspective on bridal fashion and style.

Content briefing and coordination

Translate marketing priorities into clear creative briefs for the Creative Content Producer.

Coordinate the content production calendar, ensuring assets are delivered, reviewed and approved ahead of publication.

Identify content requirements proactively, including opportunities for original editorial storytelling, boutique content and campaign production.

Work collaboratively with the founder and Creative Content Producer to ensure content balances brand desirability with commercial relevance.

Brief and review creative content against Sphere's brand book and guidelines, ensuring a consistent visual identity and brand narrative across all channels.

Maintain oversight of a centralised, business-owned content library.

Website and digital marketing

Manage ongoing website content updates, including designer information, imagery, editorial content, campaign messaging and copy.

Ensure website content reflects Sphere's brand identity and current commercial priorities.

Plan and manage targeted Meta advertising activity to support awareness, audience growth, events and bridal appointments, within agreed budgets.

Monitor campaign performance and make recommendations for optimisation.

Reporting and optimisation

Monitor social media and website performance, including reach, engagement, audience growth, website traffic and enquiries where measurable.

Prepare a concise monthly performance report with insights, learning and recommendations.

Identify opportunities to improve content effectiveness, channel performance and marketing investment.

Establish meaningful KPIs aligned with brand‑building and commercial objectives.

Partnerships and campaigns

Identify and coordinate relevant creator, designer, vendor and brand partnership opportunities.

Support the planning and delivery of campaigns, boutique events and marketing activations.

Seek opportunities to extend Sphere's visibility and relevance within the broader fashion, bridal and creative communities.

About you

3–5 years of relevant experience in social media management or digital marketing, ideally within luxury, premium fashion, beauty, lifestyle or a design-led business.

Strong creative judgement, with an understanding of how to build brand identity and desirability through digital channels.

Demonstrated experience developing content calendars, managing publishing schedules and reporting on performance.

Confident working across Instagram, Facebook, TikTok and Meta Business Suite, including launching or growing social channels.

Commercially minded, with an ability to connect brand storytelling to measurable business outcomes.

Highly organised, proactive and comfortable managing multiple priorities independently.

Excellent written communication skills and a sophisticated understanding of brand tone of voice.

Collaborative and confident briefing creative specialists and working directly with a founder.

Experience with Squarespace and paid social advertising is highly regarded.

Measures of success

A consistent, documented monthly marketing calendar with clear approval processes.

Successful launch and ongoing development of Sphere's TikTok and Pinterest presence.

Stronger recognition and engagement with Sphere as a distinctive brand in its own right.

Growth in relevant audiences, engagement and qualified bridal enquiries.

Timely and coordinated delivery of marketing activity.

Regular reporting and proactive recommendations informed by performance.

Greater efficiency and reduced day‑to‑day coordination required from the founder.

Working relationships

The Social Media & Brand Marketing Manager works closely with Sphere's founder, Creative Content Producer and boutique team, with support from external brand and communications counsel where relevant.

The founder retains responsibility for Sphere's overarching brand vision, business priorities and final approval of major initiatives.

This is a part-time freelance contractor engagement, with an agreed weekly allocation of hours and scope of services. Fees, deliverables and working arrangements will be confirmed prior to commencement.