Social Media Assistant

Jane Hill Bridal; Melbourne; On-site; AUD 55,000 - 70,000; Full time

Job summary

Jane Hill Bridal is seeking a talented Social Media Assistant to help shape the digital presence of one of Australia’s leading bridal brands. You will drive content across Instagram, TikTok, Pinterest, and emerging platforms, and collaborate with marketing, design, and creative teams.

The role requires a tertiary qualification in social media or marketing, hands-on content creation skills, and a passion for weddings and brand storytelling.

Qualifications

• Tertiary qualification in Social Media, Marketing, Communications, or a related field.
• Proven experience managing social media accounts for a brand (fashion or bridal industry highly regarded).
• Strong understanding of Instagram, TikTok, Pinterest, Meta, and social analytics.
• Confident with content creation, including photography, video, editing, and basic design.
• Proficiency in Adobe Creative Suite, Canva, or similar tools.
• Strong written communication skills with excellent attention to detail.
• Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.
• A genuine passion for weddings, fashion, storytelling, and brand building.

Responsibilities

• Conceptualising, creating, and scheduling high-quality content across Instagram, TikTok, Pinterest, and emerging platforms
• Developing and executing social media strategies aligned with brand, marketing, and launch calendars
• Writing compelling, on-brand copy that resonates with our global bridal audience
• Analysing performance metrics, insights, and trends to continually refine content and paid strategies
• Staying across industry trends, platform updates, and competitor activity
• Collaborating closely with our marketing, design, and creative teams to ensure a cohesive brand aesthetic and message
• Assisting with campaign planning, product launches, collaborations, and key brand moments

Skills

Social media management

Content creation

Copywriting

Analytics & insights

Brand storytelling

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Canva

Meta Ads Manager

Job description

Jane Hill Bridal is looking for a talentedSocial Media Assistantto join our growing team and help shape the digital presence of one of Australia’s leading bridal brands.

If you live and breathe social media, have a strong creative eye, and understand how content, community, and conversion work together — we’d love to hear from you.

Key responsibilities include:

• Conceptualising, creating, and scheduling high-quality content acrossInstagram, TikTok, Pinterest, and emerging platforms
• Developing and executing social media strategies aligned with brand, marketing, and launch calendars
• Writing compelling, on-brand copy that resonates with our global bridal audience
• Analysing performance metrics, insights, and trends to continually refine content and paid strategies
• Staying across industry trends, platform updates, and competitor activity
• Collaborating closely with our marketing, design, and creative teams to ensure a cohesive brand aesthetic and message
• Assisting with campaign planning, product launches, collaborations, and key brand moments

Requirements

• Tertiary qualification in Social Media, Marketing, Communications, or a related field
• Proven experience managing social media accounts for a brand (fashion or bridal industry highly regarded)
• Strong understanding ofInstagram, TikTok, Pinterest, Meta, and social analytics. Work with a globally recognised luxury bridal brand stocked in over 90 boutiques worldwide.
• Confident with content creation, including photography, video, editing, and basic design
• Proficiency in Adobe Creative Suite, Canva, or similar tools
• Strong written communication skills with excellent attention to detail
• Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment
• A genuine passion for weddings, fashion, storytelling, and brand building