Marketing & Brand specialist

Tania Olsen Designs; Brisbane; On-site; AUD 90,000 - 130,000; Full time

Job summary

Tania Olsen Designs and Sentani Boutique are seeking a Marketing & Brand Specialist to join our team full-time at our Head Office in Brisbane. This hands-on role covers marketing across two brands, driving campaigns, content creation, and brand storytelling for both wholesale and retail channels.

You will partner with marketing, sales, and customer service to build brand visibility, strengthen engagement, and deliver impactful digital campaigns across web, email, social, and paid channels.

Qualifications

• Experience with digital marketing across GA4, Google Ads, Meta Ads, and content marketing.
• Proven ability to manage Shopify stores and email campaigns (Klaviyo).
• Strong written communication and SEO understanding.

Responsibilities

• Plan and execute cross-brand marketing campaigns.
• Increase brand visibility and customer engagement.
• Support wholesale and retail marketing initiatives.
• Manage digital assets and content across websites.

Skills

Google Analytics GA4

Google Ads

Meta Ads (Facebook/Instagram)

Content Writing

SEO

Tools

Shopify

Klaviyo

Job description

Tania Olsen Designs and Sentani Boutique are seeking an experienced, creative, and results-driven Marketing & Brand Specialist to join our team full-time at our Head Office.

This is a hands-on role responsible for marketing across two distinct but complementary fashion brands:

Tania Olsen Designs – a leading Australian wholesale bridal, bridesmaid, formal, and evening wear label supplying retailers throughout Australia and internationally.

Sentani Boutique – our retail fashion destination, offering designer formalwear, bridal, and special occasion styles directly to consumers.

Working alongside our established marketing team, you will play a key role in building brand awareness, strengthening customer engagement, supporting wholesale partner growth, and delivering impactful marketing campaigns across digital, social, email, and website channels.

This is an excellent opportunity for a marketer who enjoys collaborating with a creative team while taking ownership of digital marketing initiatives, content creation, campaign execution, and brand storytelling.

Tania Olsen Designs and Sentani Boutique are seeking an experienced, creative, and results-driven Marketing & Brand Specialist to join our team full-time at our Head Office.

This is a hands-on role responsible for marketing across two distinct but complementary fashion brands:

Tania Olsen Designs – a leading Australian wholesale bridal, bridesmaid, formal, and evening wear label supplying retailers throughout Australia and internationally.

Sentani Boutique – our retail fashion destination, offering designer formalwear, bridal, and special occasion styles directly to consumers.

Working alongside our established marketing team, you will play a key role in building brand awareness, strengthening customer engagement, supporting wholesale partner growth, and delivering impactful marketing campaigns across digital, social, email, and website channels.

This is an excellent opportunity for a marketer who enjoys collaborating with a creative team while taking ownership of digital marketing initiatives, content creation, campaign execution, and brand storytelling.

About the Role

As our Marketing & Brand Specialist, you will work closely with our marketing team, management, sales team, and customer service team to plan and execute marketing campaigns across both brands.

Your focus will be on increasing brand visibility, strengthening customer engagement, supporting wholesale and retail marketing initiatives, and ensuring a consistent and compelling brand presence across all customer touchpoints.

Website & Digital Content Management

• Maintain and update Shopify websites, including product listings, collections, landing pages, blog content, and promotional banners.
• Ensure all website content is accurate, engaging, and aligned with brand campaigns and seasonal promotions.
• Support the implementation of marketing campaigns across website channels to maximise brand visibility and customer engagement.
• Upload and manage digital content, imagery, videos, and marketing assets across both brand websites.
• Assist with website content optimisation and user experience improvements to ensure a seamless customer journey.
• Work closely with the marketing team to ensure consistent brand messaging and visual presentation across all digital touchpoints.
• Monitor website performance using Google Analytics and provide insights and recommendations to support marketing objectives.

Skills & Experience Required

To be successful in this role, you will have demonstrated experience across a range of digital marketing platforms and channels, including:

Digital Marketing Skills & Experience

• Google Analytics (GA4) – tracking website performance, analysing user behaviour, monitoring campaign effectiveness, and generating actionable insights to support marketing objectives.
• Google Ads – creating, managing, optimising, and reporting on paid search and display campaigns to increase brand visibility, website traffic, and lead generation.
• Meta Ads (Facebook & Instagram) – developing, launching, monitoring, and reporting on advertising campaigns designed to drive brand awareness, engagement, and conversions.
• Content & Blog Writing – researching trending SEO keywords and creating optimised content that improves organic search visibility and supports brand storytelling.
• Shopify – updating product listings, managing collections, maintaining website content, and supporting campaign execution across both brand websites.
• Klaviyo – creating, scheduling, and managing email marketing campaigns (EDMs), including audience segmentation, automation flows, and performance reporting.

Additional Requirements

• Strong understanding of digital marketing, content marketing, and SEO best practices.
• Excellent written communication and copywriting skills.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Exceptional attention to detail and organisational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience within fashion, retail, bridal, formalwear, or e-commerce industries will be highly regarded.