Social Media & Marketing Coordinator

The Talent Mill Au & Nz - Designer, Luxury, Fashion Retail Recruitment; Sydney; On-site; AUD 65,000 - 95,000; Full time

Job summary

The Talent Mill Au & Nz - Designer, Luxury, Fashion Retail Recruitment is seeking a Marketing & Social Coordinator to support the Marketing Manager in executing brand campaigns and social media strategies. You will help manage content creation, scheduling, engagement and performance across digital platforms.

You will coordinate marketing assets, product samples and event activations while ensuring brand consistency across all channels.

Qualifications

• Experience supporting digital marketing campaigns is desirable.

Responsibilities

• Social Media & Content Creation: plan, create, and schedule content across Instagram, TikTok, Facebook and LinkedIn; craft captions aligned with brand voice; monitor trends.
• Influencer & Community Engagement: identify and manage influencer partnerships; develop UGC strategies; track engagement, conversions, and ROI.
• Video Editing & Reel/TikTok Production: film and edit short-form videos using CapCut, Adobe Premiere Pro or Final Cut Pro; manage content calendar.
• Product and Sample Management: liaise with Product and Marketing; maintain sample records for shoots and campaigns.

Job description

Job Description

Description of Role The Marketing & Social Coordinator supports the Marketing Manager in executing brand marketing campaigns and social media strategies. This role is responsible for managing content creation, scheduling, engagement, and performance analysis across digital platforms. Additionally, the role involves coordinating marketing assets, product samples, and event activations while ensuring brand consistency across all marketing channels.

Key Responsibilities

Social Media & Content Creation Plan, create, and schedule engaging content across Instagram, TikTok, Facebook, and LinkedIn. Develop a mix of static, carousel, and video content to maintain a dynamic social presence. Write compelling captions that align with brand tone of voice and engagement strategies. Monitor trends and viral content to create timely and relevant posts.

Influencer & Community Engagement Identify, engage, and manage relationships with influencers, content creators, and brand ambassadors. Coordinate influencer partnerships, ensuring alignment with brand values and campaign goals. Develop strategies for user-generated content (UGC) to amplify brand reach and authenticity. Track influencer performance and provide reports on engagement, conversions, and ROI. Actively engage with followers through comments, DMs, and interactive content to build community. Oversee gifting programs, including tracking shipments and managing product orders, keeping to budget.

Video Editing & Reel/TikTok Production Film and edit high-quality short-form video content, including Reels and TikToks. Use in-app editing tools and professional software (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro). Experiment with creative transitions, text overlays, and trending audio to enhance video storytelling. Manage a content calendar to ensure a consistent flow of fresh and engaging video content. Assist in executing paid social campaigns, ensuring engaging ad creatives and targeted messaging.

Product and Sample Management Serve as the liaison between Product and Marketing Teams to ensure accurate product information for campaigns and content creation. Maintain detailed records of product samples for shoots and digital content (campaign, e-commerce, flat lay, ghost & social shoots). Organise and manage sample sets for campaigns, ensuring