SOCIAL MEDIA & MARKETING COORDINATOR

North Coast Hotel Group; Grafton; On-site; AUD 55,000 - 70,000; Full time

Job summary

North Coast Hotel Group in Grafton is seeking a creative, energetic Social Media & Marketing Coordinator to manage the venue’s social media and marketing. You’ll drive content around live entertainment, food and drink offers, and community activities, with hands-on content creation rather than just scheduling.

We value initiative over formal marketing experience and expect you to work independently, with occasional night and weekend event coverage in a lively hospitality setting.

Qualifications

• Loves social media and content creation.
• Understands Facebook, Instagram and Reels.
• Confident filming and editing on phone.
• Knows Canva and CapCut or similar.
• Has a good eye for photos and video.
• Can write engaging content.
• Organised, proactive and full of ideas.
• Comfortable in a busy hospitality environment.
• Available for some night and weekend event coverage.
• Operates independently to identify content opportunities.

Responsibilities

• Create content for Facebook and Instagram for the venue.
• Film and edit Reels and short-form video for promotions.
• Write captions and promotional copy for posts.
• Create graphics in Canva and assist with basic design.
• Plan and schedule social media in line with events.
• Capture live events content, including nights and weekends.

Skills

Social media

Content creation

Video filming

Editing on phone

Caption writing

Organised

Proactive

Independent

Night/weekend availability

Tools

Canva

CapCut

Job description

We’re looking for a creative, energetic and organised Social Media & Marketing Coordinator to join North Coast Hotel Group in Grafton.

We want someone who can spot great content, build excitement around what’s happening at the venue and turn ideas into successful promotions and activations.

THE ROLE

You will be responsible for the venue’s social media and marketing everything from live entertainment / events to food, drinks, weekly promotions and community activities.

This is a hands‑on role. We’re looking for someone who can create the content, not just schedule it.

We value creativity and initiative over formal marketing experience.

Ideally, we’re looking for someone who:

• Loves social media and content creation


• Understands Facebook, Instagram and Reels


• Is confident filming and editing on their phone


• Knows Canva and CapCut or similar


• Has a good eye for photos and video


• Can write engaging content


• Is organised, proactive and full of ideas


• Is comfortable creating content in a busy hospitality environment


• Is available for some night and weekend event coverage


• Most importantly, we need someone who identifies opportunities for content and promotion and is able to operate independently.

WHAT YOU’LL BE DOING

SOCIAL MEDIA & CONTENT

• Create content for Facebook and Instagram


• Film and edit Reels and short-form video


• Write captions and promotional copy


• Create graphics in Canva and assist with graphic design


• Undertake all SM planning and schedules


• Capture live events content, including some nights and weekends

MARKETING & PROMOTIONS

• Target market upcoming events and entertainment


• Promote weekly food, drink and venue offers


• Update website and event content


• Assist with digital marketing


• Develop promotional activations


• Analyse SM activity data and utilise to improve campaigns ongoing

EVENTS & ACTIVATIONS

• Develop and promote brand specific concepts for live music, community events, sporting events, food and drink promotions, seasonal campaigns and local partnerships.

INTERESTED?

If you’re creative, organised and excited by social media, hospitality and events, we’d love to hear from you.