Social Media & Marketing Coordinator

The Talent Mill AU & NZ - Designer, Luxury, Fashion Retail Recruitment; Sydney; Hybrid; AUD 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid work: 4 days in office, 1 day W

Job summary

The Talent Mill AU & NZ is recruiting a Social Media & Marketing Coordinator for an established Australian womenswear brand with a strong retail presence. You will drive social media activity, influencer collaborations and content creation, while supporting broader brand marketing across digital and in-store channels.

You will collaborate with the creative team on shoots, events and PR activity, helping to plan content, monitor trends and engage communities.

Qualifications

• Previous experience in a social media or marketing coordination role within a retail brand.
• Strong understanding of social platforms, content trends and community engagement.
• Confident in creating, capturing and editing content for different channels.
• Experience coordinating influencer relationships and supporting brand partnerships.
• Excellent written communication with a keen eye for brand consistency.
• Strong organisation and ability to manage multiple deadlines.

Responsibilities

• Coordinate day-to-day social scheduling, publishing and community engagement across Instagram, TikTok, Facebook and YouTube.
• Monitor social performance and share insights to improve content, engagement and growth.
• Build and maintain influencer, stylist and media relationships.
• Collaborate with the creative team to plan, capture and edit content for campaigns, events and in-store activations.
• Create engaging TikTok and social content that stays on brand and trends.
• Support PR outreach, product loans, media appointments and coverage reporting.
• Assist with brand events, partnerships and activations, coordinating guest lists and run sheets.
• Maintain the marketing showroom and coordinate editorial sample movements.
• Support local area marketing, retail collateral and shopping centre campaigns.
• Work across marketing, creative, digital and retail teams to deliver campaigns on time.

Skills

Social media coordination

Content creation

Influencer relationships

Brand consistency

Organisation

Job description

Our client is an established Australian womenswear brand with a strong retail presence and an engaged customer community.

They are looking for a creative and organised Social Media & Marketing Coordinator to bring the brand to life through social media, influencer relationships, content and events.

The Role |

Working within the marketing team, you’ll take a hands‑on role in executing social media activity, while supporting wider brand marketing initiatives across digital and retail.

Social media management and influencer relationships are central to this opportunity. You’ll also collaborate closely with the creative team to plan and capture content, with exposure to PR, events and local area marketing.

Responsibilities:

• Coordinate day-to-day social scheduling, publishing and community engagement across Instagram, TikTok, Facebook and YouTube.
• Monitor social performance and share insights to improve content, engagement and community growth.
• Build and maintain influencer, stylist and media relationships.
• Collaborate with the creative team to plan, capture and edit content across campaign shoots, events and in-store initiatives.
• Create engaging TikTok and social content that responds to trends while remaining true to the brand.
• Support PR outreach, product loans, media appointments and coverage reporting.
• Assist with brand events, partnerships and activations, coordinating guest lists, budgets and run sheets.
• Maintain the marketing showroom and coordinate editorial sample movements.
• Support local area marketing, retail collateral and shopping centre campaigns.
• Work across marketing, creative, digital and retail teams to deliver campaigns accurately and on time.

The Skillset |

• Previous experience in a social media or marketing coordination role within a retail brand.
• Strong understanding of social platforms, content trends and community engagement.
• Confidence creating, capturing and editing content for different channels.
• Experience coordinating influencer relationships and supporting brand partnerships.
• Excellent written communication and a strong eye for brand consistency.
• Strong organisation and attention to detail across competing deadlines.
• Exposure to PR, events or retail marketing activities.
• A proactive approach, creative curiosity and a passion for fashion.

The Offer |

• Make an impact across social media, content and influencer activity.
• Collaborate closely with an experienced creative and marketing team.
• Broaden your experience across PR, brand events and retail marketing.
• Four days in the office and one day working from home.