Social Media & Content Creator – Contract / Freelance

Tote Design Studio; Melbourne; On-site; AUD 41,000 - 83,000; Full time

Job summary

Tote Design Studio in Melbourne is seeking a proactive Social Media & Content Creator for ongoing freelance work. You will plan, create and publish engaging posts across platforms, shoot and edit short-form video, and craft graphic-led content that reflects the studio’s personality.

Work closely with directors to develop a monthly content roadmap, capture project highlights, and stay ahead of trends while maintaining a cohesive brand aesthetic.

Qualifications

• Experience in social media management and content creation.
• Confident filming and editing short-form video content.
• Strong graphic design skills with typography and layouts.
• Excellent written communication and attention to detail.

Responsibilities

• Develop monthly content roadmap and posting schedule.
• Create static posts, carousels and Instagram Reels.
• Design content with typography and layouts.
• Capture photo and video content on-site.
• Film and edit short-form video content.
• Write engaging captions and coordinate with launches.

Skills

Social media management

Content creation

Video editing

Graphic design

Typography

Storytelling

Captions writing

Job description

Social Media & Content Creator – Contract / Freelance

Tote Design Studio is a Melbourne-based interior design studio creating considered, character-filled homes. We specialise in high-end residential renovations, new builds and furnishing, with a focus on thoughtful design, beautiful materials and spaces with a strong sense of personality.

We're looking for a creative and organised Social Media & Content Creator to work with us on an ongoing freelance basis, helping bring our projects, studio and people to life across our digital platforms.

Social Media & Content Creator

Freelance / Contract | Melbourne

About Tote Design Studio

Tote Design Studio is a Melbourne-based interior design studio creating considered, character-filled homes. We specialise in high-end residential renovations, new builds and furnishing, with a focus on thoughtful design, beautiful materials and spaces with a strong sense of personality.

We're looking for a creative and organised Social Media & Content Creator to work with us on an ongoing freelance basis, helping bring our projects, studio and people to life across our digital platforms.

The Role

Working closely with our directors, you'll help develop and deliver engaging social media content that reflects the Tote brand and our design philosophy.

This is a hands-on creative role encompassing content planning, graphic design, content creation, video capture, editing and scheduling.

Key Responsibilities

• Develop and maintain a monthly social media content roadmap and posting schedule.

• Create engaging static posts, carousels and Instagram Reels.

• Design graphic-led content incorporating typography, text overlays and creative layouts.

• Capture photo and video content across completed projects, construction sites and the studio.

• Film and edit short-form video content, including project highlights, behind-the-scenes footage and design stories.

• Develop creative content concepts and write engaging captions.

• Coordinate content around project milestones, studio activities and upcoming launches.

• Schedule and publish content across Instagram and other relevant platforms.

• Stay across emerging social media trends and identify opportunities to grow our audience and engagement.

About You

• Experience in social media management and content creation.

• Confident filming and editing short-form video content, particularly Instagram Reels.

• Strong graphic design skills, with an understanding of typography, composition and visual storytelling.

• Strong visual eye and appreciation for interiors, architecture, design and lifestyle brands.

• Excellent written communication skills and attention to detail.

• Proactive, organised and comfortable working independently.

• Able to bring fresh ideas while maintaining an established brand aesthetic.

• Experience working with an interior design, architecture, styling or lifestyle brand would be highly regarded.

The Opportunity

• Ongoing freelance / contract engagement.

• Flexible working arrangements and hours.

• Melbourne-based, with some studio attendance and on-site content capture required.

• Opportunity to work closely with a small, creative interior design team.