Head of Content & Social Media

TMC Fine Jewellers; Brisbane; On-site; AUD 90,000 - 130,000; Full time

Job summary

TMC Fine Jewellers is seeking a Head of Social Media & Content Creation to lead our social presence across platforms and shape our content direction. You’ll drive creative vision, brand storytelling, and performance-driven social campaigns with a hands-on, in‑house production mindset.

Reporting to the Marketing leadership, you’ll mentor a team of creators, collaborate on campaigns, and ensure authentic, premium content that resonates with jewellery lovers and premium lifestyle audiences.

Qualifications

• Experience leading social media and content creation for premium brands.
• Strong portfolio showing social‑first content and storytelling.
• Ability to translate creative vision into engaging, shoppable content.

Responsibilities

• Lead the creative direction of social content across Instagram, TikTok and emerging platforms.
• Conceptualise, direct and execute compelling content balancing elevated storytelling with social formats.
• Direct and support weekly in‑house content shoots and filming.
• Oversee editing, quality control and final content approvals across all social channels.
• Own and evolve TMC's social media strategy aligned with brand and commercial objectives.

Skills

Social media leadership

Content creation

Brand storytelling

Video editing

On-camera presence

Team leadership

Tools

CapCut

Edits

Adobe Premiere Pro

Job description

At TMC Fine Jewellers, we believe jewellery is deeply personal. Every piece tells a story, and how we bring those stories to life matters just as much as the pieces themselves.

As one of Australia's most trusted and fast-growing fine jewellery brands, we're looking for an exceptional Head of Social Media & Content Creation to lead the next chapter of our social presence.

This is a unique opportunity for someone who lives and breathes content. Someone who understands the intersection of beautiful brand storytelling, social culture and commercial performance, and knows how to bring all three together.

Part creative visionary, part strategist and part hands‑on creator, you’ll lead our social media team, shape our content direction and take ownership of how TMC shows up across every social platform.

And importantly, you’re someone who loves creating just as much as leading.

At TMC Fine Jewellers, we believe jewellery is deeply personal. Every piece tells a story, and how we bring those stories to life matters just as much as the pieces themselves.

As one of Australia's most trusted and fast-growing fine jewellery brands, we're looking for an exceptional Head of Social Media & Content Creation to lead the next chapter of our social presence.

This is a unique opportunity for someone who lives and breathes content. Someone who understands the intersection of beautiful brand storytelling, social culture and commercial performance, and knows how to bring all three together.

Part creative visionary, part strategist and part hands‑on creator, you’ll lead our social media team, shape our content direction and take ownership of how TMC shows up across every social platform.

And importantly, you’re someone who loves creating just as much as leading.

The Role

Reporting to our Head of Marketing and Creative Director, you'll take ownership of TMC's social media strategy, content direction and day-to-day social team leadership.

You’ll be responsible for ensuring everything we create feels unmistakably TMC, from elevated editorial storytelling and campaign content to authentic, personality‑led Reels and TikToks.

This isn't a role for someone who wants to direct from the sidelines. We're looking for someone who is equally comfortable developing a content strategy, leading a daily in‑house content shoots, getting behind the camera or stepping in front of it when required.

What You'll Be Doing

Creative Direction & Content Creation

• Lead the creative direction of social content across Instagram, TikTok and emerging platforms.
• Conceptualise, direct and execute compelling content that balances elevated brand storytelling with engaging, social‑first formats.
• Be a confident face of the brand, creating engaging face‑to‑camera, educational and product‑led content.
• Direct and support weekly in‑house content shoots, ensuring creative consistency and exceptional execution.
• Oversee editing, creative quality and final content approvals across all social channels.

Social Media Strategy & Performance

• Own and evolve TMC's overarching social media strategy, aligned with our brand vision and commercial objectives.
• Lead content planning across organic social, key campaigns, product launches and brand initiatives.
• Identify opportunities to grow brand awareness, engagement and our social communities.
• Establish and monitor meaningful performance metrics, using insights to continually refine content and strategy.
• Stay ahead of emerging trends, platform developments and cultural conversations, translating them into relevant opportunities for TMC.

Leadership & Collaboration

• Lead, mentor and inspire our social media and content team, fostering a culture of creativity, collaboration and accountability.
• Set clear creative direction, priorities and expectations to ensure consistent, high‑quality output.
• Collaborate closely with our Head of Brand, Head of Marketing and Creative Director to bring campaigns and brand moments to life.
• Support the wider marketing team with creative assets for paid social campaigns.
• Champion fresh ideas, creative experimentation and continuous improvement.

About You

You're a natural creative with strong instincts, exceptional taste and an intuitive understanding of what makes content resonate.

You know the difference between content that simply looks beautiful and content that genuinely connects with an audience.

You're confident in your creative judgement, comfortable leading others and never too senior to pick up a camera and create something yourself.

You’ll Bring:

• Proven experience in social media, content creation or creative leadership, ideally within fashion, luxury, beauty, jewellery or a premium lifestyle brand.
• A strong portfolio demonstrating exceptional social‑first content creation and storytelling.
• Confidence and charisma on camera, with the ability to communicate naturally and authentically.
• Strong hands‑on filming and editing capabilities, including experience with CapCut, Edits, Adobe Premiere Pro or similar.
• Experience managing and developing a creative or social media team.
• A strategic understanding of Instagram, TikTok and the evolving social media landscape.
• The ability to translate creative vision into content that drives meaningful engagement and commercial outcomes.
• Excellent organisational skills, attention to detail and the ability to manage competing creative priorities.
• A proactive, collaborative approach and genuine enthusiasm for the craft of content creation.

Why TMC?

TMC Fine Jewellers is a modern Australian jewellery house redefining the balance between attainablility and luxury.

With showrooms across Brisbane, Sydney and Melbourne, an ambitious vision and a growing team of passionate creatives, we're building something truly special.

You’ll join a business where creativity is valued, ideas are encouraged and there is genuine opportunity to influence the future of our brand.

This is an opportunity to take ownership, lead a talented team and help shape the creative identity of a jewellery house entering its next chapter.