Social Media & Content Coordinator

iPlay; City of Brisbane; On-site; AUD 39,000 - 52,000; Part time

Job summary

iPlay Australia is seeking a Social Media & Content Coordinator to join our Marketing Team on a part-time basis (3 days per week). The role involves planning, creating and publishing content across Instagram, TikTok, Facebook and other channels, with venue shoots and occasional evenings or weekends.

You'll edit short-form video, write captions and help manage campaigns, EDMs and website content while growing your skills in digital marketing.

Qualifications

• No long portfolio required; willingness to learn and grow in marketing.
• Comfort with both filming and editing content around venues and events.
• Flexibility for occasional evening/weekend shoots.

Responsibilities

• Plan, create and publish organic content across Instagram, TikTok, Facebook and other channels.
• Capture photo and video content at iPlay venues, launches, events and promotions.
• Edit short-form video including Reels and TikToks and social-first campaigns.
• Write captions and tailor campaign messaging for different platforms.
• Manage social content calendar and maintain schedule.
• Stay updated on trends and platform changes to identify effective formats.
• Support community management and audience engagement.
• Collaborate with venue teams to source content opportunities and coordinate contributors.
• Assist with national campaigns and EDM builds as needed.
• Review performance and suggest optimization strategies.

Skills

Social media planning

Content creation

Video editing

Caption writing

Campaign coordination

Organization

Team collaboration

Attention to detail

Audience engagement

Photography basics

Tools

Meta Business Suite

Canva

CapCut

Adobe Premiere Pro

Photoshop

Job description

iPlayAustralia is Australia's largestindependently-ownedfamily entertainment groups, with 30+ venues acrossseven states and territories.

Arcades, bowling, parties,experiences, new venue launches, major promotions and a lot happening every week. Our national MarketingTeam works across all of it from our Support Office in Woolloongabba.

We're growing, and we're looking forTHE ONEwho can help us show more ofthefunthathappens inside our venues to the people scrolling outside them.

About the Role

We're looking for aSocial Media& Content Coordinator to join our MarketingTeam on a part-time basis, 3 days a week.

This is a social-first role.You'll help plan, create and publish content acrossiPlayAustralia's social channels, spending time both at our Support Office and out in venues capturing what's happening.

One week you might be filming a new game or venue launch, the next you're turning a national campaign into TikToks and Reels, scheduling content or helping build out anEDMs.

You'll workunderour Digital & Creative Manager andwiththebroader MarketingTeam, with plenty of opportunity to learn more across digital marketing as the role develops.

And because the best content doesn't always happen between 9 and 5, there will occasionally be evening and weekend venue shoots as part of your hours.

What You'll Be Doing

Planning, creating and publishing organic content across Instagram, TikTok, Facebook and other relevant channels

Capturing photo and video content atiPlayvenues, launches, events and promotions

Editing short-form video including Reels, TikToks and social-first campaign content

Writing captions and adapting campaign messaging for different platforms

Helping manage our social content calendar and keeping activity organised and on schedule

Keeping across social trends, platform changes and new formats, and identifying the ones thatactually makesense foriPlay

Supporting community management and helping us stay connected with our audience

Working with venue teams to uncover content opportunitiesand build a team of passionate content contributorsacross ourstaffnetwork

Supporting national campaigns as they're rolled out across digital channels

Assisting with EDM builds, website content and other digital marketing activity where required

Reviewing and reportingonsocial performance and helping identify what we should do more, less or differently

Occasionally working with photographers, creators, agencies and other external partners

About You

You don't need ten years of experience or a perfectly polished portfolio.

We're looking for someone early in their marketing or content career who understands social media beyond simply using it.

You should be comfortable picking up a phone or camera and finding the content in what's happening around you. You know what makes a good Reel or TikTok, can edit short-form video,have no issues directingtalent,have a good feel for copy and understandwhatengages with our audience.

You'll also be organised enough to work across multiple venues, campaigns and deadlines without everything disappearing into your camera roll.

Experience with tools likeMeta Business Suite,Canva,CapCut, Adobe Premiere ProandPhotoshop would be useful. Experience with EDM platforms, websites, social scheduling tools or broader digital marketing is a bonus, but we're equally interested in someone who wants to learn.

You'll also need:

A current open driver's licence and the ability to travel to venues

Flexibility for occasional rostered evening and weekend work when we're capturing events, launches or venue activity

Confidence working with different people and getting involved in a busy venue environment

Strong attention to detail and communication skills

A genuine interest inbuilding a career insocial media, content anddigital marketing.

Occasional interstate travel may also be required.

WhyiPlay?

You'll be creating content for a national entertainment brand where there's always something new to work with.

You'll have access to 30+ venues, new openings, arcade games, bowling, experiences, promotions and events rather than trying to manufacture a month's worth of content around the same product sitting on a desk.

It's also a role with room to grow. While social and content are the starting point, you'll work alongside the wider MarketingTeam and can build experience across campaigns, digital marketing, EDM, web and brand as you develop.

The role is approximately 23 hours per week, basedfromour Support Office in Woolloongabba with regular venue-based content work.