Social Media Architect — Brand Storytelling & Engagement

Macquarie University; Sydney; On-site; AUD 115,000 - 125,000; Full time

Benefits offered by this job

17% Superannuation

Subsidised onsite parking options

Flexible working options

Training and professional development

Onsite childcare facilities

Discounted health insurance (Medibank)

Onsite vacation care

Employee Assistance Program

Subsidised membership at the Sport & A

Subsidised membership at our Sport & A

Job summary

Macquarie University is seeking an experienced Social Media Advisor to oversee content across our social channels, support community management and provide best‑practice guidance to stakeholders to help achieve our communications goals.

You will manage planning, publishing and reporting of social content, monitor engagement, raise issues, and help upskill the team. The role collaborates with colleagues to integrate campaigns and align with the university brand.

Qualifications

• Demonstrated experience managing social media channels within a brand or organisational context.
• Experience translating communications into platform-appropriate social content.
• Proficiency with social media tools such as Sprout Social, Meta Business Suite, Canva or CapCut.
• Strong understanding of trends, algorithms, metrics and platform best practices.
• Ability to collaborate in fast-paced, content-rich environments with cross-functional teams.
• Experience in social monitoring, community and issues management.

Responsibilities

• Oversee creation, planning and publishing of social content across university channels.
• Provide advice to stakeholders on proper use of social channels and content to achieve outcomes.
• Monitor engagement, identify issues or reputational risks and escalate as needed.
• Upskill the broader social media team and provide content feedback.
• Manage social media reporting to assess content effectiveness and engagement strategies.
• Lead cross-functional campaigning by integrating social media with larger university initiatives.

Skills

Social media content creation

Brand alignment

Stakeholder collaboration

Content translation for platforms

Trends & metrics analysis

Community management

Education

Bachelor’s degree or equivalent

Tools

Sprout Social

Meta Business Suite

Canva

CapCut

Job description

Macquarie University is seeking an experienced Social Media Advisor to oversee content across our social channels, support community management and provide best‑practice guidance to stakeholders to help achieve our communications goals.

You will manage planning, publishing and reporting of social content, monitor engagement, raise issues, and help upskill the team. The role collaborates with colleagues to integrate campaigns and align with the university brand.