Brand Content Lead - Strategy, Storytelling & Social

ANU; Canberra; On-site; AUD 124,000 - 133,000; Full time

Job summary

Australian National University in Canberra is seeking a Brand Content Deputy Manager to lead the content strategy that shapes how future students see ANU and how the world sees the University. You will edit Study ANU Stories, guide brand and student content, and manage a team of social media, content writing and multimedia specialists while upholding brand standards and delivering measurable engagement.

You will champion best practice across the University, with toolkits, training and standards

Responsibilities

• Provide effective supervision and leadership to Brand content team members, ensuring workloads are managed, objectives and deadlines are met, and professional development is supported.
• Lead the day-to-day management of social media channels, ensuring content is consistent with the ANU brand and aligned with audience, reputation and revenue goals.
• Oversee the creation and production of high-quality multimedia and content for brand and future student audiences.
• Improve content planning, production workflows and channel management to enhance efficiency, return on investment and content quality.
• Develop and maintain systems and processes that support effective content production and consistent application of brand standards.
• Monitor and report on content and social media performance, using insights to inform strategy and continuous improvement.
• Build and maintain effective working relationships across Brand, Marketing, Communications and the broader University.
• Contribute expertise to the development of ANU brand and content plans and influence creative content solutions aligned with the University's brand strategy.

Job description

Australian National University in Canberra is seeking a Brand Content Deputy Manager to lead the content strategy that shapes how future students see ANU and how the world sees the University. You will edit Study ANU Stories, guide brand and student content, and manage a team of social media, content writing and multimedia specialists while upholding brand standards and delivering measurable engagement.

You will champion best practice across the University, with toolkits, training and standards